Senior PPC Executive - Dewsbury, United Kingdom - ITECCO
Description
n this role, you will be responsible for developing and executing campaigns across multiple channels, creating and managing target audience lists, and staying up to date with industry trends and best practices.
With your expertise, you will analyze campaignperformance and provide detailed reports, making recommendations for improvement.
Not only will you have the chance to work with cutting-edge technologies, but you will also have the opportunity to grow your career in a supportive and collaborative environment.
Responsibilities:
- Manage and optimize existing PPC campaigns across various channels to achieve business objectives and goals
- Research, plan and execute new PPC campaigns, and consistently optimize them for better performance
- Stay uptodate with the latest trends and techniques in PPC advertising, SEO and digital marketing in general
- Regularly perform A/B testing to improve PPC ad performance and conversion rates
- Analyze and report on campaign performance, making recommendations for improvement
- Collaborate with team members to develop new and creative strategies for PPC campaigns
- Ensure that all campaigns adhere to best practices, legal and regulatory requirements
Requirements:
- Proven experience in PPC campaign management and execution
- Indepth knowledge of Google Ads, Facebook Ads, Bing Ads, and Microsoft Ads
- Experience in creating and managing target audience lists
- Familiarity with Google Analytics, HTML/CSS, Adobe Suite, and SEO best practices
- Strong analytical and problemsolving skills
- Ability to work independently, but also collaborate effectively with team members and clients
- Excellent written and verbal communication skills
- Experience in a marketing or advertising agency is preferred
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