Digital Marketing Lead - Leeds, United Kingdom - BPM Tech

BPM Tech

Verified Company

Leeds, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Role - Digital Marketing Lead

Location - Leeds (Hybrid)

Role

To be successful in this role, you will need to always think data-first, be commercial, strategic & creative as well as build solid, collaborative relationships with data and product teams, as well as agencies.

Responsibilities

Plan and execute all digital marketing, including PPC, Paid Social, affiliate and other test channels through agencies or internal teams.
Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA and Cost per first order)
Support annual and monthly planning with robust recommendations based on insight and ambition.
Work with media agencies and internal teams to manage in month planning and forecasting across digital and offline channels.
Report weekly and monthly on campaign performance, insight and channel level activity.?
Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix.
Identify trends and insights in digital marketing and use these to optimise spend and performance.
Manage and optimise creative messaging by channel and demographic.
Use a range of analytics tools to evaluate endtoend customer experience across multiple channels and customer touch points.
Management and measurement of digital and website performance against agreed KPIs (page load, bounce rate, time on site etc.)
Work closely with Front End development team on implementing improvements at a micro and macro level.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Harness data within GDPR guidelines to increase relevancy and efficacy of our targeting.
Maintain GDPR Compliance across all our digital acquisition activity including tracking technology.
Take ownership of our digital marketing testing plan and drive incremental growth.

Skills

4+ years' experience in digital marketing
Experience setting up & scaling digital customer acquisition programs from scratch as well as managing budgets
Affiliate and PPC experience
Ecommerce background preferable but not essential
Qualified to degree level
Expert knowledge across Adwords, Google Adsense, DoubleClick, AWIN, Google Analytics and Google stack
Solid Excel proficiency
Experience of working in a fastmoving entrepreneurial environment with competing deadlines and priorities
Demonstrable understanding of market factors that drive performance in the digital environment
Able to manage multiple tasks and projects simultaneously, prioritise effectively and own deliverables end to end