Communications Officer/marketing - London, United Kingdom - Triumph Consultants Ltd

Triumph Consultants Ltd

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

What's involved with this role:

Interim Communications Officer/Marketing - Foster Care

Reference no:
Southwark

Pay Rate:
Up to £250.00 per day PAYE depending on experience

This opening assignment is for 3 months The purpose of the role is to help develop and deliver a comprehensive marketing communications and engagement plan to support the council's fostering recruitment. To work seamlessly between the communications team and children's services team ensure a joined-up approach which maximises outcomes across a challenging area of work.

Key Responsibilities:

Support the development, management and delivery of an iterative fostering marketing communications and engagement plan to help ensure the council gets sufficient numbers of people expressing interest in becoming foster carers and, ultimately, sufficient approved carers, according to internal targets set.
Research effective fostering strategies that are being delivered in other areas and bring this learning into our work programme at Southwark.
Research other marketing strategies in related fields, where we can bring this learning into our work programme at Southwark.
On an ongoing basis evaluate the effectiveness of Southwark's fostering promotional activity, and share learning with colleagues so that we can do more of what is working, cease ineffective activity and make room for further innovation.
Provide regular reports and updates to colleagues in the communications and children's services team and recommend a forward plan of marketing, communications and engagement activity based on what works.
Ensure good value for money in our fostering communications work.
Work with the web team, communications team and children's services to help develop and improve the fosteringrelated content on the website, and use analytics to help understand the impact of changes made. Work to funnel more website traffic into the enquiries using a datadriven approach.
Provide communications expertise to the fostering team for postenquiry engagement with people who express an interest and thereby help to ensure potential foster carers receive highquality and effective communications at all stages of their journey to being a foster carer.
Work directly with existing foster carers to capture case studies that we can then share with other potential carers through different channels and mediums. Also, support foster carers to promote fostering to friends and contacts to encourage wordofmouth recruitment.
Research and understand our fostering audiences in Southwark. Stay uptodate with an understanding of the demographic profile of foster cares we need in Southwark and also the demographic profile of people who come forward and refine the marketing approach accordingly.
Ensure a joinedup approach between external and internal communications and promote staff schemes relating to fostering.

"Role Requirements" - to give yourself the maximum chance of success please try and ensure your CV addresses the following essential criteria:

Qualifications:

Educated to degree level or be able to demonstrate equivalent knowledge, skills and aptitude.

Experience:

Minimum of 12 months recent experience in a similar role, or context and ideally within a public sector organisation.
Experience of communicating with people using a range of different channels.
Experience delivering inspiring and outcomeachieving campaigns.
Experience of engaging with people at all levels of an organisation and in a variety of different roles, adapting personal style to suit the circumstances
Working with and supporting senior managers at a strategic level and ability to demonstrate a high level of professionalism.

Knowledge:

Knowledge of online and offline marketing techniques and how to deploy them and evaluate their effectiveness.
Ability to write and deliver an effective marketing, communications and engagement plan
Demonstrable knowledge and understanding of local government and the context in which it operates.
A good knowledge and understanding of fostering and children's services.

Skills & Abilities:

Ability to engage and communicate effectively with different internal and external audiences including staff, the public and councillors.
Ability to work with designers, videographers and others with the ability to brief and evaluate content development.
Excellent written skills with the ability to write for different channels and mediums, and excellent knowledge of plain English.
Excellent verbal skills with the ability to talk confidently with internal and external stakeholders in onetoone and group settings.
Flexible approach to work and adaptability to meet changing work requirements.
Strong IT skills including Microsoft packages or equivalent (e.g. G Suite).

**To help speed up the process of uploading your CV to the client we would suggest that you send us your CV