Performance Analyst - Greater London - Aperture

Description

Meet Aperture

At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.

Founded in 2022 by industry leader Hannah Parvaz, we've quickly made waves. Already recognised as Business Consultant of the Year and named 2024's Most Innovative Growth Agency, our trajectory is nothing short of extraordinary.

Now, as we prepare to scale new heights in 2026, we're building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact?

Our Culture:

• Growth mindset. We\'re hungry to learn and improve.
• Take full responsibility for every outcome—no excuses.
• Obsess over results. We\'re here to make a measurable impact.
• We're data-obsessed. We let numbers, not opinions, guide our decisions.
• Client success is our success. Period.
• No ego. The best idea wins, regardless of who it comes from.
• Radical candour. We give and receive honest feedback to fuel growth.
• No job is too small. We support each other and JDFI.

Work from anywhere

Embrace our remote-first culture that prioritises impact over location. Work from wherever you\'re most productive, while enjoying meaningful connections with the team in London from time to time.

We bring everyone together for inspiring sessions and great conversations over amazing food and events—because the best ideas often start with "what if?". You must be able to work in a UK timezone.

Role overview

We're hiring a Performance Analyst to be the source of truth for performance across our client portfolio.

This is a hands-on, analytical role at the heart of Aperture's performance function. You'll own reporting, analysis, and insight generation across paid media accounts, ensuring the team is optimising for what actually matters — not just what looks good in-platform.

Your role is not just to pull numbers, but to interpret them. You'll flag risks early, identify misleading signals, and translate performance into clear direction for growth leads and creative teams.

This role sits at the intersection of:

• paid media performance
• client outcomes and commercial reality
• creative iteration and experimentation

It's analytical, but also highly communicative.

Key responsibilities

Performance reporting and analysis

• Own performance reporting across paid media accounts (Meta, Google, TikTok and others as needed).
• Build clear, consistent reporting views and narratives for each client.
• Ensure reporting reflects true business performance, not surface-level platform metrics.
• Maintain accuracy, consistency, and clarity across all reporting outputs.

Insight generation and decision support

• Identify what is genuinely working versus what looks good on the surface.
• Handle client-specific caveats such as:
• geo mix
• pricing and monetisation differences
• funnel depth and lag
• attribution limitations
• Flag risks, anomalies, and misleading signals early.
• Surface insights that directly inform creative briefs, testing direction, and prioritisation.

Experimentation and measurement

• Support experimentation by tracking tests accurately over time.
• Maintain and improve naming conventions, metrics, formulas, and reporting logic.
• Ensure learnings are documented, retained, and shared across the team.

Collaboration and communication

• Work closely with Growth Leads to prepare client readouts and discussions.
• Act as a bridge between performance and creative teams.
• Translate data into clear, actionable insight for non-technical stakeholders.
• Push back when metrics, conclusions, or interpretations are misleading.

Experience

• 2+ years in performance marketing, analytics, or a closely related role.
• Experience working with paid media data across platforms such as Meta, Google, and TikTok.
• Experience with subscription or funnel-based businesses is a strong plus.

Skills and mindset

• Very strong comfort with numbers, spreadsheets, and formulas.
• High attention to detail - you notice inconsistencies others miss.
• Strong analytical judgement - you understand when a metric is lying.
• Ability to explain complex performance issues simply and clearly.
• Confidence pushing back and asking uncomfortable questions when needed.
• Strong written and spoken English (this is a client-facing role).
• Calm, organised, and reliable under pressure.

This is not a junior reporting role.
You're expected to think, apply judgement, and add clarity — not just execute.

Why this role matters

As Aperture grows, performance complexity grows with it.

This role is critical to:

• protecting decision quality
• preventing bad optimisation driven by shallow metrics
• enabling faster, smarter creative and growth iteration

You'll play a key role in helping the agency scale without losing rigour or clarity.

Before you apply

We read every single application.

We care far more about how you think than a perfectly polished CV. Specific examples, clear reasoning, and honest reflection go a long way.

We can tell when answers are generic or over-polished. We're looking for people who understand the nuance of performance and care deeply about getting it right.

We can tell when answers are generic or over-polished. We're looking for people who understand the nuance of performance and care deeply about getting it right.