Planning Account Executive - London, United Kingdom - Mindshare

Mindshare

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Role:

***Intern

-
Account Executive
Department/Team:

***Connections Planning
- ***
Role Objective**We are looking for an enthusiastic, creative, curious Intern Account Executive to join our M&S teams.

You will be working across Marks & Spencer a key account at Mindshare.

Specifically Marks and Spencer splits into two client divisions:
Food and Clothing & Home.

Across Connections Planning you will work as the gate keeper of the brief and lead on coordinating input from the wider Mindshare team (Strategy, Buying channel teams, Live Planning, Data & Insights, and many more).

More info on the two divisions of M&S as follows:

On Food you will work on helping to boost seasonal food moments across the year (Valentine's Day, Easter, Halloween, Xmas etc.), ensuring M&S is considered as the go-to for quality food.

M&S Foods is one of the most iconic British brands in the market, from "This is not just" to Percy Pig, with a heritage spanning across 139 years.

As a Planner, you are central to the success of M&S Foods, you'll be helping to shape their media approach through your strategic thinking and campaign planning, to tackle different challenges in a fast paced industry.

This varies from delivering the biggest advertising moment of the year, Christmas, to creating campaigns that show off the journey of food from farms to the foodhall, to ensuring we attract customers into the Sparks app.

Underpinning these campaigns, M&S are entering an exciting new phase of transformation, as they aim to increase the level of personalisation that is deployed across their marketing, meaning we have a lot of opportunity to refresh the way we approach our audiences.

From a Clothing & Home perspective you will be helping to shape the reputation of the brand with a focus on driving Clothing & Home style perceptions.

Clothing & Home also has a strong seasonal focus, with emphasis on campaigns across Spring/Summer, Autumn/Winter collections and Xmas.

Clothing & Home is a successful growth area within the M&S business, they are building on their credentials for style, alongside their established trust for quality.

In this role you will be central in supprting the crafting of responses across the Clothing and Home BUs (Business Units) - specifically Womenswear, Menswear, Kidswear, Beauty, Loungewear/Lingerie and Home.

About the role

The Connections Planning team plays a crucial role in designing the audiences, connections, content and measurement that deliver the most innovative and effective solutions to clients.

To do this requires a team of people with a high degree of knowledge of the UK media market and a deep understanding of the role of technology in driving opportunities to target audiences, its impact on the connections and content that will engage people, and how media can be measured and optimised.

Members of the team understand consumer trends and are able to translate insights and strategic direction into actionable media solutions.

They interact with a wide range of other teams including Intelligence and Strategic Planning, the specialist channel teams that execute the media, and the Live Planning team that optimises across all media channels.

Working closely with and supporting Connections Planners along with Strategic planning and Client Leadership makes up a large proportion of an Account Executives' time and means you will have the opportunity to learn how Mindshare approaches the definition and design of the audiences, connections, content, and measurement that comprise our media solutions.

The bulk of your time will be spent supporting the team in planning exciting, award-winning campaigns as well as working with channel specialists to make those plans a reality.

***
About you
Prior media/marketing experience is not a pre-requisite.

A combination of "hands-on" experience and a structured training programme means Account Executives gain a comprehensive knowledge of how a media agency business operates and an understanding that is the cornerstone of a successful career in the media industry.

Required key skills & behaviours:

Enthusiastic and positive with a genuine interest in a career in marketing and advertising
Enthusiastic, reliable and excellent team player
Inquisitive and curious with a drive to really get under the skin of our client's marketing
Excellent written and verbal communication skills
Strong organisation skills incl. time and project management
High level of comfort using data both small and large datasets
The ability to analyse data to discover insights
Comfortable working in teams and will be able to proactively engage and collaborate with peers
Proficiency in Excel, PowerPoint and Word

What we can offer

you