Marketing and Communications Specialist - Cardiff, United Kingdom - Cardiff Sixth Form College

Description

JOB DESCRIPTION

Job Title:
Marketing & Communications Specialist


Department:
Admissions


Responsible to:
Admissions Manager

The Marketing & Communications Specialist is a key member of the Admissions and Marketing team who contributes significantly to the smooth and professional working of the College by producing digital and print marketing materials of an exceptionally high standard; maintaining our website and social media feeds and positively promoting the college in a variety of other ways.

Purpose of the job:
As a public-facing ambassador of the College, they demonstrate the highest professional standards at all times.

Exceptional administrative skills, flexibility, the ability to work under guidance to deadlines as well as being self-directed and showing initiative are key characteristics of the post-holder.

The Marketing &

Communications Specialist supports all members of the community by communicating effectively, building relationships and being actively engaged in college life.

By nature of the role, the following list is not exhaustive, but is a guideline as to the main requirements of the role.

The Marketing & Communications Specialist must be flexible, able to prioritise and be prepared to carry out reasonable tasks not necessarily covered within this Job Description.

Main responsibilities:

• Production of marketing materials including but not restricted to newsletters, leaflets and course specific brochures;
• Maintenance of the CSFC Website including regular update of core information and weekly update of news stories liaising with the College leaders, staff, prefects and other pupils;
• Maintenance of the CSFC Social Media platforms and planning a social media calendar ensuring a co

- ordinated approach to dissemination of marketing and news information for both the Cardiff and

Cambridge campuses and liaising with leaders, staff, prefects/pupils and sales team to ensure regular posts;

• Be an active presence in CSFC Cardiff to make active relationships with all staff and pupils by attending student events, visiting lessons, seeing extracurricular activities and clubs and attending boarding activities (sometimes at weekends);
• Visit CSFC Cambridge, as required, and be an active remote presence, to achieve the same objectives as outlined above;
• Ensure that the Social Media marketing acts in coordination with the CSFC website to ensure SEO and production of website reports;
• Producing advertisements using InDesign and Photoshop;
• Taking and editing of videos and maintenance of the school YouTube channel including producing content featuring current college personnel and events for the sales team in market;
• Liaison with the Alumni Manager to coordinate all marketing events with any alumni events to ensure a mutually supportive system;
• Assisting the team in the preparation and delivery of Open Days, Sales Conferences and other events at both Cardiff and Cambridge campuses;
• Working with the Global Director of Marketing and Student Recruitment on appropriate marketing materials in support of selected fairs and media partners;
• Ensuring all press cuttings (digital & print) are filed effectively for termly reports;
• Ensure all major school events are photographed and videoed including Sports Day, Eisteddfod, GLEE,

Cultural Event, TEDx, Graduation Ball and Graduation Day;

• Coordinate portrait photographs of all new students and staff joining the college in September;
• Providing reports as required by the Global Director of Marketing and Student Recruitment;
• Putting together weekly updates on activity for the Global Director of Marketing and Student

Recruitment and College Principals;

• Putting together a school visits and liaison programme in conjunction with the Principal/SMT;
• Arranging and delivering College tours liaising with College leaders, Boarding staff at our Cardiff campus and liaison with Cambridge staff for tours of Cambridge campus, planning itineraries effectively for prospective families.

College Support:

• Invigilate examination sessions, as required;
• Supervise lessons (cover) in the absence of a teacher, if required;
• Attend all staff meetings, INSET training days/events and any other calendared events where full staff attendance is required.

Health & Safety:

• Comply with all health and safety procedures as required by the college on all sites;
• Report any concerns, issues and near misses;
• Keep up to date with all relevant training;
• Act as a Fire Marshal if asked to do so and trained appropriately.

Safeguarding Responsibilities:

Cardiff Sixth Form College is committed to its responsibility for safeguarding and promoting the welfare or its students in line with government recommendations and policies.

Due to this, all staff at the college have a responsibility for safeguarding and reporting any concerns regarding students to the DSP or a Deputy
Safeguarding Officer. Your safeguarding responsibilities mean th