Growth Marketing Specialist - Milton Keynes

Job summary

Lanas is igniting healthcare innovation. For nearly three decades, we have connected GPs, pharmacists, specialists, surgeons, and other healthcare professionals with the best technology possible, from trusted everyday systems to new innovative tools that add real value for our customers.

We have an exciting opportunity for a Growth Marketing Executive to join our dynamic Marketing Team, driving pipeline for our healthcare products.

This role is ideal for someone who is passionate about building scalable growth engines and thrives in fast-paced environments.

We have an exciting opportunity for a Growth Marketing Executive to join our dynamic Marketing Team, driving pipeline for our healthcare products.

This role is ideal for someone who is passionate about building scalable growth engines and thrives in fast-paced environments.

This is a hybrid role, giving you the flexibility to work from home while also connecting with the team in our Milton Keynes office.

It's an excellent opportunity to make a real impact in a global organisation, working with cutting-edge Martech and data-driven strategies.

If you love experimenting, optimising, and shipping fast, this role is for you.

Responsibilities

• Plan, launch, and optimise growth campaigns across paid search, paid social, organic, and targeted outreach.
• Build and test landing pages, funnel journeys, and nurture sequences.
• Write and test ad copy & growth-focused content (short-form, landing pages).
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• Own experimentation:
• A/B testing, audience refinement, messaging, and offer optimisation.
• Manage attribution, UTM discipline, dashboards, and reporting cadence.
• Drive SEO improvements through keyword strategy and conversion content.
• Collaborate closely with Sales, Product, and your divisional lead to align on ICPs and commercial goals.
• Work with design and comms teams to support campaign assets and message consistency.
• Document learnings, maintain a growth backlog, and scale what works.

Qualifications

• 2+ years experience in B2B performance/growth marketing (health/tech/SaaS ideal).
• Proven experience driving pipeline through paid, organic, and funnel optimisation.
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• Hands-on experience with:
• Google Ads / LinkedIn Campaign Manager.
• GA4, GTM.
• HubSpot or Salesforce.
• Web/landing page builders (WordPress, Webflow or similar).
• Strong copywriting and creative judgement.
• Bias to action and comfort shipping fast and learning fast.
• Confident analysing data and making commercial decisions.
• Curiosity, humility, and a builder mindset.

What Success Looks Like

• Increased qualified inbound pipeline and new customer acquisition and increased cross-sales.
• Lower CPL / CAC and faster payback.
• Consistent improvements in conversion rates.
• A visible, steady cadence of experiments and learnings.
• Predictable and repeatable growth motions across markets.

Job description