Branded Content Editor - London, United Kingdom - The Economist Group LTD

The Economist Group LTD

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Introduction:

Economist Impact combines the rigour of a think-tank with the creativity of a media brand to engage an influential global audience.

We partner with corporations, foundations, NGOs and governments across big themes including sustainability, health and the changing shape of globalisation to catalyse change and enable progress.

With the power of The Economist Group behind it, Economist Impact crafts bespoke partnerships using a potent portfolio of capabilities including:

policy research and insights

- branded content
- media & advertising
- design thinking and data visualisation
- global and bespoke events

Currently, we are seeking an Editor, Branded Content who will play a central role in helping to grow our branded content portfolio and ensure project delivery in the US.

In this role you will report to the Global Head of Branded Content and work closely with our clients, the sales team and the creative strategy team to conceptualize and pitch solutions as well as execute, optimize and evaluate bespoke content programs.

This content ranges from in-depth reports to multimedia and interactive pieces like videos, infographics, and animated tools.

Depending on the client's objectives and the nature of the research, these content assets may be stand-alone deliverables or be part of a larger integrated program including events, media (advertising), and online content hubs.

Accountabilities:

How you will contribute:

Collaborate with potential clients to understand client objectives and the goals of a content program
Develop innovative content programs that deliver on client objectives and create winning client proposals that outline and promote these content programs; ensure that salesdrafted client contracts include the appropriate deliverables, pricing and timelines once projects are sold
Set up clear metrics, in cooperation with internal partners, to evaluate the success of programs at the outset. Optimize programs by making adjustments to the content mix and distribution strategies during the span of the program to achieve the client's objectives
Evaluate and select the most appropriate partners, contributors and vendors to help execute content programs, including the development of contracts and statements of work with those partners, contributors and vendors
Work closely with partners, contributors and vendors to ensure the highestquality execution of content programs, including by editing written, visual, and multimedia content pieces
Conduct tight project management with expert client communication, detailed cost management and impeccable timeline delivery
Provide great client service with an eye to continuous client satisfaction

Additional Key tasks

Client proposal development

- idea/topic generation in keeping with project objectives and target audience
- pricing
- client presentation

Project delivery

- freelance writer sourcing and management
- writing and editing of deliverables
- quality control across client deliverables (written and visual)
- cost management

Managing key client relationships
Setting and managing client expectations
Receiving and actioning feedback
Change management

Experience, skills and professional attributes:

The ideal skills for this role are:

Bachelor's degree required, advanced degree preferred. Relevant areas of study include but are not limited to journalism, economics, English, marketing and communications
Relevant work experience, in editorial/content
Strong writing and editing skills
Outstanding client presence, experience dealing with senior executives
Experience managing multiple projects and priorities simultaneously, managing to deadlines
Experience with project management tools and platforms is a plus
Experience managing outside contributors and vendors is a plus
Understanding of social media and other promotion and distribution strategies for content pieces is a plus
Ability to move quickly up the learning curve on any topic from business

- and industry-related issues to new technologies; intellectual curiosity

Exceptional project management skills
Great presentation and communication skills, with an emphasis on diplomacy, relationshipbuilding and stakeholder management
Ease in uncertain environments, flexibility, openness to change
Selfstarter and a good team player with the drive to set and reach ambitious goals