Marketing and Communications Manager - London, United Kingdom - ISUOG

ISUOG

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Contract Type:
Permanent

Hours:
Full Time, 37.5 per week over 5 days

Salary:
£45,000 to £50,000 per annum

You will support the organisation in leading the international marketing and promotion of our highly respected Education, Events and Journal portfolio of products.

You will be responsible for the development and implementation of multiple digital campaigns to deliver results to support the growth of our Society.

You will also be leading on the communications working closely with the CEO.

You will be highly collaborative and have experience of working closely with multiple stakeholders to develop and deliver campaigns which meet shared priorities and KPIs.

Marketing and Communications Manager main duties and responsibilities:
Manage the Society's overarching marketing activities

Develop a comprehensive marketing plan covering Education, Events and Journal campaigns; implement and monitor its performance
Work closely with internal stakeholders to plan multiple campaigns, prioritise resources and activity to optimise the impact for our society
Develop a proactive and resultsdriven culture within the team, whilst promoting a collaborative approach to working with internal teams
Monitor, evaluate and analyse all campaign activity and monitor external trends to optimise performance of all marketing activity in support of ISUOG growth targets
Strengthen ISUOG's brand across the organisation, both internally and externally
Scope out and develop new promotional and business opportunities
Manage the Society's style guideline and propose opportunities to strengthen this
Work with the Senior Management Team to produce ISUOG's Annual Report

Product Marketing - Education

Work with the Senior Marketing Coordinator and Education team to manage the marketing and promotion of our comprehensive portfolio of education products to ensure sales targets are achieved or exceeded
Scope out new education opportunities in global markets and prepare business cases

Product Marketing - Events

Working with the Events team, lead on developing and implementing a comprehensive marketing campaign for our flagship annual World Congress to ensure income targets are achieved or exceeded
Develop the marketing campaign for our International Symposium product ensuring it complements the World Congress and delivers against organisational objectives and targets

Product Marketing - Publication

Working in collaboration with the Managing Editor, ensure effective promotion of our flagship Ultrasound in Obstetrics and Gynecology (UOG) Journal
Scope out and develop new business opportunities to extend our presence in the publication market
Work with the publisher to ensure successful marketing strategies for the Journal and Society

Product Marketing - General

Working together with the Education, Events and Journal leads, educate both internal and external stakeholders about our product features and their benefits
Create product content (e.g. sales documentation, case studies, product videos, website copy, blog posts) to articulate the benefits of our products to the world
Speak and present both internally and externally to promote the story of our product
Measure and optimise the buyer journey as it relates to product feature adoption and usage

Communications

Leading on all communication channels and optimising these
Ensure consistency in all messaging
Help build our communication and advocacy strategy

Marketing and Communications Manager Requirements:

Good first degree (2:1 preferred) in Marketing Management
Solid experience in digital marketing, product marketing, and/or product management
Proven record of delivering marketing campaigns through digital channels and optimising results against agreed objectives
Understanding of good user experience and content principles
Extensive experience of digital advertising and social media platforms including search and google analytics
Sound experience in managing multiple communication channels
Excellent written and verbal communication skills there is a heavy amount of writing and presenting/selling ideas in this role
Developing business cases
Willingness and availability to travel occasionally throughout Europe and globally
Committed to ISUOG's values
Awareness of and interest in issues in global public health / women's health

About Us:

The International Society of Ultrasound in Obstetrics and Gynecology (ISUOG) is a highly respected professional membership organisation across 140 countries, comprised primarily of clinicians who are ultrasound experts in the field of obstetrics and gynecology.

The Society includes obstetricians and gynecologists, trainees, medical doctors, scientists, sonographers, midwives and other health professionals who work to advance women's health and well-being globally.

Our mission is to improve women's health through the provision, advancement and dissemination of the highest quality education, standards and research information around ultrasound in obstetrics and gynecology.

This is achieved through education and training, programmatic initiatives and advocacy.

Closing Date: 19th April 2023

You may have experience of the following: Marketing Manager, Communications Manager, Marketing Coordinator, Communications Coordinator, Marketing Specialist, Communications Specialist, Social Media, Brand, Public Relations, Communications, Advertising, Digital Marketing, PR Manager, Content Marketing, Marketing and Communications Manager, etc.

REF-204117