Marketing Executive - London, United Kingdom - The Portfolio Group

The Portfolio Group

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

(Hybrid Working)The Portfolio Group are working exclusively with one of the UKs largest medical organisations, offering expert support, advice and representation to medical professionals. The company has been developing themselves as abrand, offering a full range of support and representation services to medical professionals across the UK. A British institution who have been at the forefront of their profession for over 100 years, this is a rare opportunity to work for a company who havea great reputation and are trusted partner to professionals who truly make a difference

As Marketing Executive, you will be responsible for supporting the Marketing Manager in developing and implementing a Commercial Plan for a specified group or activity.

Implement effective cross channel campaigns to maximise the impact of digital channelsin recruitment and retention activity.

Key Responsibilities as an Marketing Executive:

Develop marketing communication plan for a given group or activity with guidance from a Marketing Manager.
Organise and support events and liaise with third party suppliers, including occasional attendance.
Create and maintain content using the content management system for the company websites and apps.
Create personalised automated marketing campaigns across all channels using CRM software.
Create and maintain elearning modules in the learner management software.
Create marketing literature working closely with the Marketing Manager.
Support colleagues in the marketing team by working on crosssegment projects as required.
Work with external suppliers and creative agencies, managing deliverables to ensure projects are delivered on time and to budget.
Track and report the success of agreed marketing activity, utilising a range of online analytics tools.
Assist in the achievement of brand positioning, ensuring brand messaging and visual identity is consistent with brand and values
Support the development of marketing activities that contribute to the achievement of the desired customer experience.
Provide information to support the development of customer value propositions, keeping abreast of the macro and microenvironment for the sector.

Experience, Knowledge, Skills & Qualifications

The post holder should possess the following technical competencies:
The ability to prioritise and handle a workload to meet tight deadlines
Experience of an omni channel approach integrating digital, social media and traditional marketing
Proven experience of taking a publication from concept to print including management of the interim steps
Excellent communication skills, comfortable liaising with stakeholders at all levels internal and external
Proven experience of organising events
A good understanding of marketing principles and how each element of the marketing mix impacts on the success of marketing activity.
Hold the Certificate in Marketing qualification or equivalent.

970014CCR
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