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    • Event Demand Generation Specialist - City Of London - Robert Walters UK

    Robert Walters UK
    Robert Walters UK City Of London

    4 weeks ago

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    Description

    Event Demand Generation Specialist

    We are seeking a talented and results-driven Event Demand Generation Specialist to join our International Events team in Europe. This role is perfect for a strategic thinker with a passion for technology and a track record in demand generation or digital marketing.

    You will be instrumental in developing and executing marketing strategies that drive engagement, attendance, and audience growth for Adobe's flagship events across EMEA.

    Key Responsibilities:

    1. Demand Generation Planning: Develop and implement demand generation plans for Adobe's Thought Leadership and flagship events in EMEA.
    2. Campaign Design: Design targeted and personalized campaigns with clear audience strategies to maximize attendance and revenue.
    3. Multi-Channel Execution: Collaborate with marketing teams to execute multi-channel promotional plans (web, email, paid media, social media, and market-specific channels).
    4. Optimization and Analysis: Identify and test optimization opportunities, introduce new formats, and track performance to enhance audience engagement.
    5. Content Creation: Manage external agencies to create compelling content and assets tailored for various marketing channels.
    6. Post-Event Analysis: Lead post-event analysis using data-driven insights to refine future campaigns and enhance marketing effectiveness.

    Required Skills & Experience:

    1. Demand Generation Expertise: Strong experience in demand generation or digital marketing, with a proven ability to drive results.
    2. Event Marketing Background: Background in event marketing and the technology industry is a plus.
    3. Cross-Channel Campaign Management: Expertise in cross-channel campaign management, audience segmentation, and personalization.
    4. Data Analysis: Ability to analyze attendee engagement data and optimize strategies accordingly.
    5. Project Management: Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
    6. Communication Skills: Exceptional verbal and written communication skills with the ability to present effectively at all levels.
    7. Education: A university degree in business, marketing, technology, or a related field.

    Preferred Skills:

    1. B2B and B2C Marketing: Experience in both B2B and B2C marketing.
    2. Marketing Automation Tools: Familiarity with tradeshows, digital campaigns, paid media, and marketing automation tools.
    3. Languages: Fluency in English is required; proficiency in German or French is a strong advantage.
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