Social Media Manager - Greater London - Profiles Creative

Description

Type: Full-time, hybrid (3–4 days per week in Central London)

Reporting to: Content Lead

About the Company

This is a fast-growing, science-led DTC wellbeing and longevity brand on a mission to help people live healthier, longer, more vibrant lives through clinically backed supplements.

After several years of strong growth in the UK, the business is entering a pivotal new phase, including a full-scale rebrand and repositioning, alongside planned expansion into EU and US markets.

Social media plays a critical role in how the brand educates, builds trust, and connects with its community. This role sits at the centre of that effort.

The Role

This is a rare opportunity to help build a distinctive, culturally relevant brand with a strong and credible voice on social.

The company is looking for a highly capable, hands‑on Social Media & Community Manager to own organic social channels end to end. The role blends content creation, platform management, and execution, and is ideal for a true creator who enjoys being close to the work.

The successful candidate will manage social channels day to day (primarily Instagram and Facebook, with scope to expand into TikTok, YouTube Shorts, and emerging platforms), working closely with the Content Lead to ensure alignment with broader content strategy and brand direction.

As the brand evolves, this role will be key in elevating tone of voice, visual identity, and community engagement — bringing the brand closer to its target audience and building long‑term trust.

This is an opportunity to create a standout portfolio case, demonstrating how social content can drive brand relevance, cultural connection, and an engaged community.

Key Responsibilities

Social Media Account Management

• Own day‑to‑day management of organic social channels, primarily Instagram and Facebook
• Execute content calendars in close collaboration with the Content Lead
• Publish, schedule, and manage daily content across feed, stories, and reels
• Monitor comments and DMs and manage light community interaction (non‑customer support)
• Share insights on performance, trends, and notable activity with the wider marketing team
• Track and report on key metrics including reach, engagement, follower growth, saves, and content performance
• Ensure social activity is timely, consistent, and aligned with brand and campaign priorities

Content Creation (Creative‑First Focus)

• Capture and create social‑first content, primarily using iPhone, including short‑form video and photography
• Edit short‑form video using tools such as CapCut, producing platform‑native content
• Write clear, compelling, on‑brand captions aligned with approved messaging and tone of voice
• Create and curate engaging content across formats (video, imagery, stories, carousels)
• Maintain consistency in visual identity, tone, and brand voice across all platforms
• Proactively identify social and cultural trends and translate them into relevant content ideas
• Collaborate with external creators when required to enhance output and variety

Community & Collaborator Management

• Actively engage with creators, partners, and collaborators through reposting, tagging, and conversation
• Support influencer and creator activity in partnership with the Content Lead, including:
• Sourcing and nurturing creators
• Coordinating content capture
• Publishing and amplifying creator‑led content
• Help build and maintain a roster of creators aligned with brand values and positioning
• Contribute ideas for campaigns, launches, and social activations
• Act as a social brand guardian, ensuring content feels authentic, native, and culturally relevant

What This Role Is (and Is Not)

• A hands‑on creator role, not a purely scheduling or reporting position
• Community and culture‑led, not customer support
• Success is measured by quality, relevance, engagement, and growth — not volume alone

About the Candidate

• 3–5+ years' experience managing social media for a consumer brand, ideally within wellness, supplements, food, beauty, or FMCG
• Deep interest in social media and digital culture, with a natural curiosity for trends and platform behaviour
• Proven ability to shoot and edit short‑form video independently; comfortable both behind and in front of the camera
• Confident using tools such as CapCut, with familiarity in Canva, Adobe, and/or Figma
• Strong understanding of Instagram, Facebook, and short‑form video platforms, with a clear point of view on what performs and why
• Strong visual eye with a sharp instinct for brand consistency and aesthetics
• Clear, confident copywriting skills tailored to social platforms
• Comfortable managing accounts end to end, including publishing, scheduling, and basic performance reporting
• Thrives in a fast‑paced environment; reactive, organised, and able to manage multiple timelines
• A true brand guardian with pride in delivering polished, on‑brand content
• Able to work within defined creative direction while contributing fresh ideas

What's Offered

• Opportunity to shape a purpose‑driven brand in the fast‑growing longevity and wellness space
• Competitive salary based on experience
• Hybrid working model (3–4 days in a Central London office)
• 28 days annual leave, including flexible bank holidays
• Private health insurance
• Employee product discounts
• Share options
• Strong career progression as the business scales

Culture

The company is fast‑moving, ambitious, and collaborative. The best ideas win, and they come from curious, proactive, data‑driven minds.

It's an international team united by a passion for wellbeing, creativity, and impact. Diversity is valued, and every voice is encouraged.