Marketing Lead - Remote, United Kingdom - Redwood Publishing

Redwood Publishing

Verified Company

Remote, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Marketing Lead - Product Services

REF:
ML-PS011222

SALARY:

DETAILS ON APPLICATION

LOCATION:
REMOTE - UK

A leading global social science publisher has a new opening for a Marketing Lead - Product & Services which will play a key role in their Product & Marketing teams.

This role is a player manager with responsibility for your own portfolio, line managing Marketing Managers and a Marketing Executive, as well as overall accountability of the delivery of the Product & Services Marketing strategy.

This role will also be responsible for the strategic development, implementation and analysis of marketing activities for the company's Product & Services suite.

This role can be worked on a fully remote basis.

Some of the key responsibilities of the role will include:

Developing and communicating the overall marketing strategy for the company's Product & Services Marketing
Managing and leading a marketing team, ensuring KPIs are met and appropriate ROI on any activities
Working with stakeholders across content acquisitions, sales, product management and the wider marketing community
Target market segments with integrated marketing campaigns to generate demand and convert into leads.
Create a variety of content, own the appropriate social media channels for your area and ensure appropriate content is deployed.
Own the marketing budget for the area, and guide the effective deployment of budget to maximise ROI

This is a fantastic marketing opportunity with a top academic publisher. The successful person will have demonstrable experience as a marketing manager, ideally from an academic or similar publishing background.

You will have experience of leading and motivating a team as well as being an innovative thinker, willing to explore new ideas.

You should have solid knowledge of marketing strategies, with the ability to create a marketing plan that builds awareness and drives leads, and proven experience in identifying target audiences and devising and leading across channels marketing campaigns.

You will be rewarded with a great salary and excellent company benefits, and the opportunity to become part of a successful, friendly team, in a flexible environment, with numerous opportunities to progress your career.

Apply