PPC Marketing Executive - London, United Kingdom - Frasers Group

Frasers Group
Frasers Group
Verified Company
London, United Kingdom

2 days ago

Tom O´Connor

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Tom O´Connor

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Description
Company Description

At Frasers Group we're rethinking retail.

Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally.

As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME


Job Description:


The Role:


The purpose of this role is to assist the PPC Manager in the day-to-day management of the paid search ad accounts.

Build text ads and Google shopping campaigns while working closely with the wider digital marketing team to support seasonal marketing campaigns.


Key Responsibilities:


  • Management of large scale PPC campaigns in Google Ads and Bing across multiple brands
  • Feed optimisation
  • Keyword analysis and researching new growth opportunities
  • Optimising campaign structures and demographics
  • Supporting key calendar campaigns across the group
  • Daily, weekly, and monthly reporting
  • Execution of tests, data analysis to identify key trends and insights

Qualifications:


Skills and Experience Required:


  • Working knowledge of Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor and Google Analytics
  • Confidence managing large scale data feeds
  • 2 years' experience in a PPC role with a strong track record of running successful campaigns from conception, execution & data analysis
  • Experience of working in a retail ecommerce environment
  • Strong confidence in analytics and the ability to articulate this through reporting
  • Ability to selfmanage and keep track of multiple projects

Key Behaviors Required:


  • Continuously and proactively improves the quality of service delivered
  • Strong team player
  • Willingly takes the initiative and suggests new approaches
  • Respects an individual's views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
  • Ability to own mistakes and failures, resolving issues and learning from them
Additional Information
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Think without limits and take the team with you


You will see the possible in the impossible and will be open-minded and humble, not afraid to take a risk if it's the best option for the business and ensuring everyone you are working with is with you on the journey.

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Own it and back yourself

You will take pride in what you do with confidence, but not arrogance. You will take ownership of your decisions, stand by your convictions and own the outcome, good or bad.
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Don't hesitate and act with purpose

You will move with pace and clear intent, always striving to improve what we do. You will be comfortable juggling multiple priorities, acting both decisively and instinctively without overreliance on direction and management.
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