Member Retention Specialist - London, United Kingdom - Audible

Audible

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

At Audible, we believe stories have the power to transform lives.

It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners.

We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other.

Imagine your future with us.

ABOUT THIS ROLE
As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience.

You will conceptualize, execute and automate marketing campaigns through various stages of the customer journey and lead experimentation across Audible apps and website.

As a Member Retention Specialist - UK, you will

Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content
Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results
Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation
Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data
Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact
Gather and analyze customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements
Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service

This role is available on a 9-month contract basis.

ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives.

Our Hub+Home hybrid workplace model gives employees the flexibility between gathering in a common office space (work from hub) and remote work (work from home).

For more information, please visit

London, GBR

Basic Qualifications

Proficiency in A/B testing methodologies and tools
Experience working collaboratively in a crossfunctional environment, effectively coordinating with product, technology, quality assurance, program management, and international teams

Preferred Qualifications

Excellent verbal and written communication skills
Strong project management, organizational, and prioritization skills
Robust strategic and analytical acumen, demonstrating the ability to interpret data, identify patterns, and derive actionable insights to drive business growth and informed decisionmaking
Prior experience in retention marketing