Digital Marketing Manager - Newtown - Web Spiders

    Web Spiders
    Web Spiders Newtown

    1 week ago

    Description

    We are looking for a results‑driven Digital Marketing Manager / SEO Manager to lead and scale our digital growth initiatives across organic and paid channels. This is a 360‑degree role requiring strong expertise in SEO, content marketing, performance marketing (PPC), social media, analytics, and marketing technology. The ideal candidate is strategic, data‑oriented, and hands‑on, with a proven ability to improve visibility, traffic quality, conversions, and brand authority while collaborating across teams.

    Key Responsibilities


    Digital Marketing (360° Ownership)

    • Develop and execute end‑to‑end digital marketing strategies across SEO, PPC, content, social media, email, and performance campaigns.
    • Drive full‑funnel growth from awareness to conversion and retention.
    • Work closely with content, design, development, and business teams to ensure consistent messaging and execution.
    • Monitor campaign performance, analyze data, and deliver actionable insights and recommendations.
    • Manage marketing budgets, timelines, tools, and vendor relationships effectively.

    SEO Strategy & Execution

    • Own and execute complete SEO strategy including technical SEO, on‑page optimization, content SEO, and off‑page initiatives.
    • Conduct keyword research, competitor analysis, topic clustering, and search intent mapping.
    • Optimize website architecture, internal linking, crawlability, indexing, and structured data.
    • Improve page speed, Core Web Vitals, mobile usability, and overall site experience.
    • Lead backlink acquisition, digital PR, and authority‑building initiatives in line with search engine guidelines.
    • Track and report key SEO KPIs such as organic traffic, rankings, CTR, engagement, and conversions.

    Performance Marketing & PPC

    • Plan, manage, and optimize Google Ads, paid social campaigns, and performance marketing initiatives.
    • Use data‑driven bidding, audience targeting, and creative testing to maximize ROI and ROAS.
    • Align paid campaigns with organic and content strategies for unified growth.
    • Continuously test landing pages, ad creatives, and messaging to improve conversion rates.

    Content Marketing & Optimization

    • Lead content strategy focused on search visibility, user value, and conversions.
    • Collaborate with writers and editors to produce high‑quality blogs, landing pages, case studies, and long‑form assets.
    • Optimize content for search intent, topical authority, and user engagement.
    • Ensure content supports brand positioning and business goals across channels.

    Social Media Marketing (SMM)

    • Plan and execute organic and paid social media strategies across platforms such as LinkedIn, Instagram, X, and YouTube.
    • Focus on brand building, engagement, community growth, and social discovery.
    • Analyze social performance metrics and optimize content formats, posting strategies, and campaigns.
    • Collaborate with content and design teams to create platform‑specific, high‑impact assets.

    Analytics, Automation & Optimization

    • Own marketing analytics using tools like Google Analytics, Search Console, dashboards, and reporting platforms.
    • Translate performance data into clear insights and growth opportunities.
    • Implement automation and personalization where relevant to improve efficiency and user experience.
    • Stay updated with evolving digital marketing trends, privacy standards, and measurement frameworks.

    Required Skills & Qualifications

    • 5–8 years of hands‑on experience in Digital Marketing and/or SEO.
    • Strong understanding of search engine algorithms, ranking factors, and best practices.
    • Proficiency in tools such as:
      • Google Analytics
      • Google Search Console
      • SEMrush / Ahrefs
      • Screaming Frog
      • Google Ads
    • Experience with CMS platforms (WordPress, Drupal, etc.) and working knowledge of HTML/CSS.
    • Strong analytical, problem‑solving, and decision‑making skills.
    • Excellent communication, collaboration, and leadership abilities.

    Preferred Qualifications

    • Experience working in IT services, SaaS, startups, or digital agencies.
    • Exposure to marketing automation, data‑driven personalization, and optimization tools.
    • Understanding of conversion rate optimization (CRO), UX, and user journey mapping.
    • Relevant certifications in Google Ads, Analytics, or SEO are a plus.

    Interview Process

    • Application review
    • 5–10 minute initial screening call with the TA team
    • Technical interviews {Domain specific}
    • Practical test conducted in the presence of a panel member
    • Role match & offer

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