Digital Planning Ad - London, United Kingdom - dotgap Ltd

dotgap Ltd

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Position:
Digital Planning Account Director

Location:
London, Full Service Media Agency

Salary:
£55k per annum

About the Company

We are an award-winning, independent media agency, with huge passion for our work, alongside our values and unique market approach.

Our success can be directly attributed to the levels of client service, planning and implementation (buying) value we deliverfor clients that is truly unrivalled elsewhere.

We have a unique working environment and open structure which encourages personal development through early client contact, team work/training and exposure to all media from day one.

We work closely with ourvalued clients across a diverse range of sectors.

About the Role:
This role offers an exciting opportunity to lead the digital relationship across some of our largest clients.

All of these clients offer the opportunity for brand and performance planning, with opportunities to drive their businesses forward. The ideal person for this role will fit the culture of the Company. They will be positive, participative, self-confident, entrepreneurialand imaginative.

The agency is vibrant & these specific clients are fast-paced so a desire to work in this environment is essential.

You will be a key contact for senior clients

Responsible for the digital strategy and planning

Working closely with our digital activation teams on campaign delivery.

You will be a senior member of a client planning team, which oversees a portfolio of 10 clients.

You will be working closely with your offline media specialist peers to help shape and continually improve our planning and buying output.

Key Responsibilities

Client Servicing:
This is a senior role within the planning team and you will be managing direct reports to ensure best in class client servicing as well as becoming a partner to your clients, an expert in their industry and providing digital thought leadership

Strategy and Planning Servicing:
You will be well versed in taking briefs from, and presenting back to clients

Managing your own and your team's time and expectations in the process

You will demonstrate an ability to write digital strategies incorporating all channels

Recommend how they work together with offline activity

You will be able to recommend and set appropriate KPIs

You will have experience of planning and leading brand and sales-driven campaigns

You will have a thorough understanding of the digital media market with a strong understanding of data capabilities and how we can best utilise our client's data

Campaign Management and Performance:

Brief, lead and manage the channel specialists ensuring work is delivered on time, to a high standard and that it is aligned to the client's digital strategy.

Ensure the reporting schedule is set out and adhered to throughout the campaign life cycle

Lead client calls and meetings for digital

Ensure your team & specialists are focused on delivering against target KPIs

Team:

We run a very collaborative team but are looking for a senior digital lead that can provide leadership and inspire as well as upskill our managers and execs.

Requirements:

We are looking for a motivated and conscientious individual who has experience in a digital media role, preferably at an agency currently operating at an SAM / AD level

Desired Skills & Experience:
Passion for digital strategic planning and innovation

A solid understanding of all digital media channels; Display, Programmatic, Paid Social, PPC & Affiliates

Be thorough and accurate in reviewing and delivery of work, attention to detail is a key requirement

Knowledge and experience is required for the following systems: DoubleClick Campaign Manager, Prisma, Google Analytics