Marketing Communications Consultant - Larne, United Kingdom - Caterpillar

Caterpillar
Caterpillar
Verified Company
Larne, United Kingdom

3 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

Career Area:

Marketing


Compensation Grade:

23


Your Work Shapes the World at Caterpillar Inc.


When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other.

We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities.

We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.


Job Title:
Marketing Communications Consultant - 12 month Fixed Term Contract

Salary:
£44,100 - £55,123

Location:
Larne


Benefits:


  • 25 days annual leave plus 8 Bank Holidays.
  • Up to 12% bonus


  • Contributory pension scheme

  • Caterpillar will double the employee's contribution, up to 6%


  • Contributory share scheme

  • Caterpillar will match 50% of the employee's contribution.
  • Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase.

Relocation/ Sponsorship:
Not provided by Caterpillar.


Flexible working arrangements will be considered for this role, in-line with the needs of the business.

About Caterpillar
Caterpillar Inc.

is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.


For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future.

Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.


What will Caterpillar do for you?


From day one, you're set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance and the growth opportunities you expect with a Fortune 100 company.

You power our success and we are committed to empowering yours. After all, when your work can impact the entire world, it's important to do work that matters.


The Opportunity


Within Caterpillar's Electric Power Division every employee contributes to creating sustainable, world-changing power solutions that impact lives around the globe.

Join our winning team and help build a better, more sustainable world.


Do you thrive in a fast-paced environment where you can use your organizational, creative, and decision-making skills to drive projects forward? If the answer is YES, then we have an excellent career opportunity for you to join our Marketing team.

As a Marketing Communications Consultant, you will be a divisional expert in Electric Power Marketing Communications with responsibility for aftermarket marketing communications.


Role Definition

Expertise in developing the strategy and implementation of channel optimization & activation, digital marketing, campaign management, creative development, and public relations.


Responsibilities

  • Coordinate and lead physical customer events aimed at our target customers to demonstrate the Electric Power's suite of solutions.
  • Lead and drive vision for digital customer events e.g. podcasts and webinars
  • Lead multiple campaigns end to end, setting the vision for creatives, page design and tactics.
  • Monitor campaign success through website analytics, lead generation and customer insight tools.
  • Collaborate with dealers to understand their marketing strategy and identifying collaboration opportunities.
  • Creation of dealer marketing kit assets.
  • Support dealer communication to provide relevant, exciting, and timely updates to the dealer network, leveraging a range of tactics.
  • Embed the Electric Power Customer Experience Playbook principles within our campaigns, content, and capabilities.
  • Support collaboration between different marketing teams within the division for aligned messaging on common topic.

Skill Descriptors

Customer Focus:

Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

**Level Extensive Experience: - Facilitates creation of the 'right' products and services to resolve customer business issues.

  • Fosters strong customer relationships via delivery on commitments, open communication, and ongoing feedback/improvement.
  • Advises others on creating customer focused environments in various scenarios.
  • Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
  • Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.
  • Communicates and models the criticality of customer focus as an organizational strategy.
  • Experience in developing online customer facing tools
  • Experience of developing or working with Cu
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