Digital & Social Media Growth Strategist - London, United Kingdom - Bubbleology

Bubbleology

Verified Company

London, United Kingdom

2 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Leading global retail beverages brand is looking for an experienced and highly motivated Social Media Growth Strategist. We are a fast-growing bubble tea brand with expansion plans across the UK. We have a young, dedicated fan base for our fun, vibrant and quirky product.
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You will either come from an agency background or a large in-house marketing team. You will have at least 5 years solid work experience in Social Media Growth Marketing with proven long-term stability in your current placement._

Management Responsibilities

Responsible for the development of the overall digital marketing strategy for all social media channels
Ensuring the growth of our social media accounts and the execution of campaigns ensuring
Ongoing and timely optimisation is delivered while constantly looking for opportunities to improve performance
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Mastering the tools, required to deliver efficient and profitable digital marketing campaigns predominantly through Paid Social
Set up conversion pixel, and event tracking on the website and across various digital platforms
A thorough understanding of developing audience and demographic targeting and implementing ad formats that meet our objectives
Coordinating paid social media, assigning budgets, messaging and implementation
Paid adsusing ad manager across all social platforms to target specific audiences with tailored content
Planning, developing copy, implementing innovative ideas, competitions and campaign assets and managing the distribution of engaging content through monthly content calendars
Creating engaging content (written, static, graphics and video) for regularly scheduled posts, which engage audiences and promote brandfocused messages, ensuring that the engagement budget is fully optimised
Must be experienced in using Photoshop, Illustrator, InDesign, Adobe CS, Premier Pro, Lightroom, After Effects and iMovie (or equivalent)
Lead on targeting strategies, reach desired audiences and ensure fan growth across all platforms
Researching usergenerated content, and analysis of audience trends, behaviour and content consumption
Engagement
Use hashtags, geotags, keywords and targeted realtime proactive interactivity and posts to engage with relevant audiences and their influencers
Formulating campaign strategy, researching potential marketing channels, and analysing competitors
Interactivity & Community Management
Respond to inbound communication to support our customer service, reputation and crisis management

Experience/Skills Required

An indepth knowledge of the technologies and processes involved in running Social Media channels
Experienced in using Photoshop, Illustrator, InDesign, Adobe CS, Premier Pro, Lightroom, After Effects and iMovie (or equivalent)
Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery
Possesses strong software skills that support the delivery of highquality content and documents
Highly creative, but also analytical and data driven
A thorough understanding of Google analytics and possibly other web analytics packages
Advanced knowledge of Microsoft Excel and PowerPoint
Is commercially astute, identifies and suggests opportunities to the Head of Marketing
Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks
A selfmotivated individual with high levels of energy, is flexible, versatile and copes well under pressure
Exhibits a high level of attention to detail