Digital Copywriter - Hove, United Kingdom - LegalAndGeneral
Description
Company Description
Helping over ten million people around the world manage their savings, retirement plans and life insurance requires a lot of people behind the scenes.
It's up to us in L&G Group functions - which includes our tech and digital teams, Group Finance, HR, Risk and Corporate Affairs - to provide the essential support services that all areas of the business need, here in the UK and overseas.
Simply put, we enable everyone at Legal & General to do what they do best. That means we're helping to improve our customers' lives and contributing to the success of the business every day.- In Group Technology, we want to help you develop, both professionally and personally, which is why everyone gets at least 12 training days every year. You get to pick what you do, as long as it's broadly relevant to our work or purpose. You also get to be part of a community of people with similar skills and interests, so there's always someone to help. We know our people thrive when they're doing interesting work and succeeding, so we will stretch you on both 'what' you deliver and 'how' you deliver it. You'll have regular performance conversations with your manager, but we'll also empower you to be personally accountable to achieve great results for yourself, your team, Group Technology and our customers._
You'll work collaboratively with business and customer-focused teams to support the development, management, and maintenance of Digital Content across the Legal & General digital estate to make our online content findable, simple, and easier for our customers and employees to understand.
What you'll be doing:
Copywriting development
Content editing delivery
- Supporting the business in the creation, updating and reviewing of website content designed to meet user needs. Supporting with writing, editing, proofreading, and publishing website content that helps customers and employees achieve their goals. Ensuring content remains clear, appealing, accessible, and compliant with business requirements
Optimising for search
- Supporting the optimisation of our websites to ensure that digital content is appropriately tagged and has correct metadata for SEO, internal and external site search to optimise performance in line with Group's strategy
Deliver commercial benefits
- Supporting our business stakeholders in monitoring and reporting on performance and the commercial benefits of content and web experiences which we help deliver. Supporting the business units in how we might use this insight to generate and deliver recommendations for ongoing continuous performance and website improvement
Governance
- Ensuring our websites and communications remain compliant, following approved processes. This involves supporting our business colleagues to obtain approvals to meet regulatory, financial, product, technical and brand requirements, in line with internal governance and approval processes.
Consumer Duty
- Ensuring all content and activity is generated and carried out in line with our Consumer Duty commitments
Qualifications Who we're looking for**:
- You'll have a good background in content creation, development, approval, and distribution
- A good understanding of standards, legislation, and web usability best practices
- Understanding of Digital customer analytics (Adobe Analytics desirable)
- An appreciation of Content Approvals / Sign off processes to ensure all Digital Content is compliant. For example, online Brand Approval
- Content editing experience and use of CMS editing tools such as Episerver, would be great
- An understanding of Search Engine Optimisation (SEO) would be a huge plus
Additional Information
Legal & General is a leading financial services organisation, named Britain's Most Admired Company in 2023, for the second year running.
We're one of the world's largest asset managers, homebuilders, pension providers and insurers. Connecting to form a unique business model which drives value for our customers and society. And enabling our people to create impact through work that is meaningful and valued.
If you join us, you'll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences.
If you're open to find out more, we'd love to hear from you.
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