Direct Marketing Manager - London, United Kingdom - St John Ambulance

St John Ambulance

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

**£44,000 - £48,000
Please note this vacancy is a Temp to Permanent role.

Hybrid working.**Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century? As one of the country's best-loved charities, St John Ambulance played a pivotal role in responding to the pandemicas well as everyday health emergencies, training, supporting communities, and improving young people's lives.

It's a fantastic time to join us as we are at an exciting stage for the organisation where we start to develop a new supporter-centric 10-year strategy and embark on a CRM migration project that involves a step-change in supporting that.

Within the IndividualGiving team, you will play an important part in helping to achieve the step-change in the growth of its net voluntary income.

The role will work closely across individual giving and the wider fundraising directorate to develop an evolving supporter acquisitionstrategy with a focus on digital.

You will manage the implementation of the strategy including using insight and data to develop, implement, manage, monitor and evaluate campaigns across a range of channels, with a cutting edge and contemporary approach whilststaying current with the continuously changing legislation and support climate.

Responsibilities include working with agencies and suppliers to project manage the full cycle of direct marketing campaigns alongside the excellence and growth team.

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do.

The role benefits from a competitivesalary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts,cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.

Please see the job description for more detail (this can be viewed on our website or once you click apply)

About You:

Significant experience in a third sector direct marketing role with a track record in managing effective digital campaigns on a national or regional basis and leading a revenue generating team
Proven experience of leading with external suppliers, consultants, managing relationships and attainment of goals against budget
Experience of delivering successful new products to market and experience in creating and delivering digital engagement strategies ideally within the health sector

About The Role:

Oversee the supporter acquisition programme, taking responsibility for outstanding donor recruitment with the highest standard of quality and compliance and ensuring a diverse programme mix; ensuring they are in market on time, on budget and on brand
Develop an annual plan of acquisition activity; monitoring and analysing all campaign results, with ongoing test and learn mechanisms in place to drive continuous improvement and making recommendations for future activity to effectively maximise incomeand ROI
Strong agency relationship management across a variety of partners and suppliers, from building relationships and negotiating to contract and routine performance reviews
Lead on all KPI tracking, trend analysis and interrogation of results at all levels; including programme optimisation to ensure targets are met and contingency planning as required
Prepare and manage the direct marketing acquisition income and expenditure budgets, producing financial reports, monitoring income, preparing forecasts and accounting for variations in income and expenditure

About Us:

This is a fantastic opportunity to join a team of over 1,700 employees and over 30,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning.

As a charity with rich heritage and a long history of servinghumanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve.

At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disabilityand Accessibility, Pride, Family and Carers and Women's groups.

We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authenticallyship.

We believe passionately in equality, diversity and inclusion.