Digital Strategist - London, United Kingdom - Sainsburys

Sainsburys

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Strategist
CN)

Division/Dept.
Commercial, Nectar360

Location
Holborn store support centre and home

Reporting to
Senior Digital Data Strategist

In a nutshell
Nectar360 is a loyalty, data, and marketing services business.

Our 1st party data (Nectar) is the key to unlocking customer understanding across the various Sainsbury's businesses and supplier base (FMCG and GM brands) - our clients.

The commercial team in Nectar360 is responsible for how we combine, leverage, and commercialise data & media.

Ensuring that Nectar360 remains relevant in a rapidly changing market where digital first thinking has become the norm, and the understanding of customer is a key differentiator.

The colleague will be working in one of the fastest growing and dynamic areas of the business, supporting us in driving significant profit growth from Nectar360's data-driven digital media offering - onsite (Sainsbury's & Argos e-Commerce) and offsite (our Digital Trading Platform (DTP)) monetisation.

The colleague will need a unique blend of data literacy, digital channel (and ideally traditional shopper marketing) knowledge, relationship building expertise, commercial drive, and stakeholder management to be successful in this role.

They will be a strategic thinker, with a passion for data driven marketing, e-commerce, digital advertising and understanding customer behaviour.

This role requires the development of long-term digital relationships across senior client stakeholders in multiple businesses and across a wide array of industries, whilst also influencing internal Nectar360 teams and the Sainsbury's business.

You will play a key role in delivering Nectar360's digital aspirations and our ambitious growth plans - growing our profits by 60% over the next 5 years.

What you need to do -

Data Planning:

Responsible for creating specialist insightbased proposals for partners/ clients based on real transactional data, also supporting select RTD projects that impact team goals overall
Responsible for planning, cataloguing and refreshing audiences to power effective use of 1st party data for our clients, internal marketing teams and external partners (Nectar, Sainsbury's, Argos, media partners and media agencies)
Own and refresh sales collateral, providing training as necessary to engage sales teams
Ensure data selections and processes that are being directly worked on adhere to Sainsbury's and Nectar's sensitivities
Work with analytical resource to deliver evaluations, writing and confidently presenting results to create a story to demonstrate the effectiveness of 1st party data usage for digital campaigns

Strategy:

Demonstrate a strategic mindset by understanding the key business challenges of our partners and agencies and work with the Senior Digital Strategy Manager to develop solutions
Champion RTD and digital channels to the wider business, publishers, and agencies, in particular audiences and measurement
Work with the Senior Digital Strategy Manager to define and develop process improvements and automation

Revenue:

Support the Senior Digital Data Strategist and clientfacing teams to deliver digital budget.

What you need to know and show

As the Digital Strategist, you will be the planning expert for our digital media channels, interfacing with FMCG clients and partners to provide bespoke targeting recommendations.

You will support commercial targets of the digital work streams by driving best practice recommendations for audience selections, guiding analytic resource to understand and drive results and working with the Senior Digital Strategy Manager to impact continuous channel and process innovation.

Must have

Experience in a digital media or data planning role in a consultative environment, (additional Nectar360 training will provided)
Strong client liaison skills i.e. able to work collaboratively and in partnership to deliver a high quality data driven solutions
Experience in working with customer data
Extensive knowledge of how segmentation and profiling techniques are used for direct marketing and loyalty campaigns
Good understanding of programmatic and social media platforms, (DSPs, DMPs, CDPs)
Experienced at leading projects and confident in engaging wider business functions in addition to agency teams, FMCG clients and thirdparty suppliers
Advanced user of PowerPoint, Excel
Excellent written and verbal communication skills in order to respond to briefs effectively

Skills & Behaviours

Dynamic personality, proactive, high energy, collaborative and a problem solver
Proactive and takes ownership of responsibilities and managing upwards
Highly organised and confident in planning and prioritising workload to contribute to the overall strategy
Results driven, interested in digital advertising and measurement
Confidence to engage and influence regardless of level, from graduate to senior manage