Head of Marketing - Bristol, United Kingdom - DCA Recruitment

DCA Recruitment
DCA Recruitment
Verified Company
Bristol, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Head of Marketing

Hybrid/Nationwide

FT, Monday Friday, 9am 5pm, Permanent

£75,000 - £80,000 OTE


About us:
We believe that electric bikes are the future.

Letting more people get out onto two wheels, getting people out of traffic jams, and helping friends and families spend more time together are just some of the benefits that became the driving force behind The Electric Bike Shop.


We've been selling electric bikes for over 6 years and opened our current Bristol showroom in November 2017 which then moved to a new location on Whiteladies Road, Bristol on 27th July 2021.

We have grown massively over the last few years, now with a total of 10 stores in Stroud, Gloucester, Cardiff, Birmingham, Battersea, Brentwood, Uckfield, Wilmslow and Harrogate.


We have lots more exiting projects coming on board which has led to this newly created role, and the search for an experienced, highly motivated Head of Marketing, that wants to be a part of an exciting journey with us who is not afraid to get stuck in.


This role will be supported by a small team within the Marketing Department that will be reporting to you on a daily basis.

You will be reporting in to the CEO.


This role will be field based so you will be expected to travel on occasions, some remote working may also be required.

A central office that you will be based from is to be confirmed in due course.

As a key member of the Marketing department will be responsible for:

Leading, developing and planning strategic marketing campaigns that will attract new customers, new businesses and investors in line with our goals.

The Head of Marketing will have a proven track record of working in marketing at management level

Increasing the companys reputation

Producing regular analytical reports as well as being responsible for budget management.

Creating and maintaining new business relationships

Develop a deep understanding of the Electric Bike industry complexities and innovative customer engagement tools to optimise and maximise opportunities

The Head of Marketing will manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting

Develop and implement ecommerce strategy in order to improve website performance

Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition

Research market in order to discover new trends and technologies in order to improve website performance

Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis

Develop content calendar and oversee website uploads and landing pages development

Report on performance

The successful Head of Marketing will have:
Leadership experience gained in a fast-paced environment with the ability to manage multiple projects simultaneously.

Budget ownership including creating the budget and ongoing management throughout the financial year.


Excellent copywriting skills and creative flair in designing marketing campaigns end to end and can demonstrate experience of in house content creation and design.

Experience of running social media campaigns across multiple workstreams and understanding of digital channels across the board.

Experience of both digital and in store marketing


Our generous benefits package includes:
28 days holiday, including Bank Holidays in addition to business closure days between for the Christmas period,

Birthday day off

Paid expenses

Company laptop

Company performance related bonus scheme

WPA Healthcare package, Employee Assistance Programme

Plus plenty of learning and development support.
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