B2b Marketing Campaign Manager - Reading, United Kingdom - Steria Recruitment

Steria Recruitment

Verified Company

Reading, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Duties include:

Support and contribute to the wider marketing plan, identifying target markets and driving activity against marketing objectives.
Working on key projects already in development to take this to completion as well as bringing ideas to the forefront for new campaigns
Track, analyse and report on campaign performance once over the line
Support the sector on national events
Develop an indepth knowledge of inbound marketing when creating campaigns.
Utilising marketing automation platforms, like Hubspot, to deliver strategic targeted communications to market.
Management of agencies to ensure all elements of marketing are supported e.g. press, artwork, print and digital.
Assist with lead nurturing 'leads' until they become 'marketing qualified leads' through subtle inbound and outbound marketing techniques.
Work with various stakeholders to create and develop print and digital collateral to assist with campaigns and messaging & expected to utilise our social media channels to help inbound marketing as well as improving our social presence as a whole.

Key skills and experience:

BA (Hons) Business or Marketing degree and/or CIM qualification or equivalent
Previous experience working within a B2B marketing team with excellent written and communication skills with a keen eye for detail.
10+ years' experience delivering excellent communications
Ability to use reporting and analytics to interpret customers behaviour to suggest campaign testing and new messaging.
IT skills including; PowerPoint, Word and Excel.

Intelligent Resource is committed to barrier-free and inclusive recruitment. We are a Disability Confident recruiter, and a RIDI 100 and Business Disability Forum partner organisation.