Marketing Executive - Aberdeen, United Kingdom - Valor Energy Group

Valor Energy Group

Verified Company

Aberdeen, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

MARKETING COORDINATOR

ROLE:

To be an integral part of the Group marketing function, assisting with the development of front-end sales enquires through targeted marketing campaigns and promotional activity.

Implement strategies to increase awareness of Valor products and services within target markets and develop suitable designs and literature to generate further engagement with prospective clients and position the business for their consideration.

RESPONSIBILTIES:

Promote Valor Energy Groups' portfolio of companies, products and services by developing and implementing marketing and advertising campaigns; tracking front end sales data; maintaining promotional materials inventory; maintaining databases; preparing reports; developing and preparing website and social media content; managing social media channels; creating designs and images for social media.

Reporting to the CEO, this role will assist with all aspects of the Group wide strategy and marketing function
Administer and manage all company social media channels and online platforms including LinkedIn, Google My Business, YouTube and Twitter.
Manage and update all Group company websites. Manage and lead all SEO related works.
Engage with local charities and organisations to continue CSR initiatives
Assist with the creation and design of social media content suitable for promotion via social media channels.
Implement marketing and advertising campaigns, preparing marketing and advertising strategies, plans, and objectives; planning and organising promotional presentations; updating calendars.
Track metrics to analyse engagement, client enquires and identify trends / impact on product line sales and new business data.
Prepare marketing reports by collecting, analysing, and summarizing collected data including social media analytics, website / google analytics, sales enquiry and conversion data.
Prepare promotional materials and ensure availability online and in hard copy (as required) by coordinating requirements with graphics suppliers; inventorying stock; placing orders; verifying receipt.
Support sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests,
Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Produce quarterly Group marketing newsletter
Work with Engineering divisions to build and write Case Studies per business unit
Update job knowledge by participating in educational opportunities; reading trade publications and liaising with operations department.
Maintain a training and competency log and continually strengthen personal development.
Work closely with industry publications and newspapers to create adverts, advertorials and articles to boost visibility
Exhibition planning, design and management. Maintain events tracker to ensure advanced awareness of future events