Head of Consumer Insight - Kingston upon Thames, United Kingdom - graze

graze

Verified Company

Kingston upon Thames, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

about graze and the world we are part of
At graze, our mission is to rewrite the snacking rulebook. We stand against the snack-stablishment and how unsatisfied it can make snackers feel.

We want people to enjoy snacking again by eating delicious treats without worrying about eating too much sugar or salt.

That's why we're always on the hunt for tastier, crunchier, fresher and better snacks that are good for you (and for the planet).

But how are we doing this? Well, we've already reduced the sugar in our snacks by 60% and we're working towards becoming more transparent with our labelling (and encouraging other snack makers to do the same).

We're here to make healthy, exciting and snacking a joy.

So it should come as no surprise that we're also a certified B Corp and a proud advocate for the Better Business Act.

We're committed to being a better business by putting equal measure behind how our business operates for people, the planet and profit.

Now that's a graze idea.

what you'll be responsible for
graze has been a pioneer in direct-to-consumer, sending our first snacks via letterboxes in 2008.

Today, our DTC platform is a unique differentiator - the channel builds brand loyalty and excitement and is a source of consumer insights through our grazers community.

We operate a subscription model, ecommerce shop and have a great presence in retail stores.

As our new Head of Consumer Insight, you'll lead our understanding of culture, consumer trends & behaviour, and will have a major role in shaping the future of our brand & proposition.

Driving consumer understanding that ultimately drives business growth, you'll be deeply committed to research that unlocks growth.
Understanding the business questions behind the briefs what are the real questions we need to answer to drive growth?
Lead strategic planning for graze to ensure our marketing plans are deeply rooted in addressing consumer opportunities & pains, rooted in culture and category trends.
Driving the consumer agenda across the entire organisation to embed an intimate understanding of consumer behaviour across all teams & levels.
Spearhead our culture of experimentation & learning you're a keen practitioner of agile learning, understanding the role realworld tests play to accelerate learning, the approaches to use, and the data to measure. You'll be able to coach crossfunctional teams in how they can further embrace experiential learning.
A key business partner to the CMO & marketing leadership team to advocate that we keep the consumer at the heart of our business and brand. You'll be a member of the Marketing Leadership Team with a particular focus on supporting our Portfolio, CX and Brand teams in solving some of the company's biggest opportunities.
You'll be able to design and implement qualitative and quantitative research projects and methodologies, interpret research findings and confidently present them as actionable insights & recommendations.
Leading the consumer insight team to develop their capability, set their OKR priorities, and ensure the team's work is of the highest standard.

what we're looking for in you
You are a current client-side director looking for a new challenge.

You will have worked with senior stakeholders including MD/ CEO level and have extensive experience managing stakeholders to drive growth.

You've also probably worked in insight roles within a top-tier research agency and have extensive experience working client side in CPG, retail or ecommerce
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A strategist - first and foremost, you're a problem solver who loves to tackle business challenges through a deep knowledge of consumer behaviour, walking in their shoes to intimately understand their pains & gains.
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Thought leadership - you're quickly able to get to the gist of a problem, and influence senior management with a compelling narrative that inspires confidence.
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A thinker and a doer - you happily switch from upstream big picture problem solving to working hands-on with your team & colleagues, leading & coaching to raise the bar
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An experimenter - you know when to engage world-class agency support vs. being able to quickly turn around a brief via our self-serve platforms.
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A collaborator who can balance high support with challenge - you'll naturally build trusted internal relationships with marketing, category and commercial teams, understanding their requirements and pushing their thinking to be even more consumer-centric.

You're likely to be a bit of a
foodie, with an interest in health and or sustainability.
It would be a bonus if you have experience in shopper or UX research.

what we'll expect in your first 6 months
We're transforming the way consumers snack across the UK, and in new markets, and have a big ambition. We're hungry for success and you'll be central to understanding how we're performing today, and how we plan for the