Digital Marketing Manager - London, United Kingdom - The Graduate Project

The Graduate Project

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Responsibilities:

Using the CRM, develop reports to analyse and communicate performance against agreed digital marketing KPIs.
Deliver paid search and display advertising campaigns targeting both UK based and international students.
Where applicable develop foreign language campaigns. Monitor and report on outcomes. against defined targets. Implement continuous campaign improvements.
Using the CRM, identify customer touch points and ensuring the right actions and communications are implemented.
Frequent reporting on the success of campaigns and implementing changes that reflect a thorough understanding of what motivates customers.
Ownership of generating quality leads for the sales pipeline
Create and optimise content for our group website and social media accounts.
Take overall responsibility for group and the website SEO performance and ranking.
Act as key point of contact and expert advisor for the marketing team in all elements of digital marketing. Provide training on new tools when required.
Work with the marketing team to create attentiongrabbing digital marketing assets including website banners, display advertising and social media graphics.
Develop a digital content plan and oversee production and delivery of content.
Appraise and provide guidance to marketing and sales on external digital advertising opportunities.

Requirements:

Experience of using and optimising a CRM, be able to make recommendations based on data.
Experience and expertise in managing international digital marketing budgets and be able to forecast and report on ROI.
Knowledge of HTML, website management (CMS) and website analytics tools
Strong communication skills