Senior Media Planner - London, United Kingdom - Channel4

Channel4

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Vacancy Name

Senior Media Planner

Vacancy No

VN1267

Location City

London

Location Country

United Kingdom

Job Title:
Senior Media Planner

Reports to:
Media Planning Manager

Department:
Marketing

Location:
London

DEPARTMENT DESCRIPTION
The Media & Continuity team sit within Channel 4's Marketing department.

It is their responsibility to manage the owned media promotional strategy and allocation of owned inventory across the 4Network collaborating closely with the wider Marketing and Viewer Experience teams, our external media agency, Channel Management, Presentation and 4Creative.

JOB PURPOSE

To plan and manage innovative and effective owned media promotional campaigns and ensure that promotional inventory is utilised to maximum efficiency and effectiveness and in synergy with paid media plans.

This role will also lead on analysis to support our strategic planning at a macro level.
KEY RESPONSIBILITIES

Work alongside the On Air Media Manager and Head Of Media to help shape and craft Channel 4's overall owned media strategy, feeding into the wider marketing strategy
Collaborate with our partner agency (OMD) to ensure a joinedup approach to owned and paid AV planning.
Produce and present On-Air Campaign Plans
Conduct and contribute to detailed Post Campaign Analyses for all priority Channel 4 marketing campaigns
Consistently review effectiveness of promotional airtime through BARB data analysis
Providing detailed competitor analysis and regular competitor reporting
Lead on the delivery of Ad Hoc strategic projects
Build strong relationships with stakeholders across Marketing, Viewer Insight, Programme Management alongside external media/research agency partners
Act as a point of contact with various teams including (but not necessarily limited to) the following: Marketing, External Media Agency, 4Creative, Channel Management and Research

ESSENTIAL SKILLS AND EXPERIANCE

Experience planning AV campaigns, in either a media agency or broadcaster environment defining targets, setting weights and analysing results
Good communication skills (verbal, written and presentational) the ability to explain and present complex information in simple terms
Expertise in using BARB analysis tools (Techedge)
Good knowledge of Channel 4's channel portfolio, services and understanding of its remit
Excellent presentation skills and confidence to present at senior levels of the business

DESIRABLE QUALITIES

Experience using data visualisation software (e.g. Tableau / Power BI) to build userfriendly, interactive dashboards
Good understanding of the wider AV media landscape

Salary

Competitive

Application questions to complete-
Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words):

'You are planning the launch campaign for a new reality show that will be stripped across Channel 4 at 10pm for three weeks. What would be your key considerations?'

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;
26 days annual leave (including a day off for your birthday)
Company funded Private Medical Insurance
A generous Group Personal Pension
Access to our flexible benefits scheme including dental, travel insurance, health screenings and more

Applications Close Date