Paid Search Specialist - Cardiff, United Kingdom - Compare My Move

Compare My Move

Verified Company

Cardiff, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Compare My Move is a comparison service founded in 2012 for UK movers to compare and connect with moving industry professionals they can trust.

Having come from a removals background, we started comparing removal companies for home movers and quickly added surveying and conveyancing as additional services.

With more services on the way our mission is to become the home of moving home.

We're building the best network of verified partners from local trusted professionals, whilst saving home movers time and money on moving services and becoming a recognisable brand within our industry and beyond.

To help us meet our mission goals we are always on the hunt for the best people in their fields to help champion our business.

At Compare My Move we encourage everyone to take ownership of their own role, enabling you to develop original strategies and ideas.

We offer a collaborative work environment where everyone is challenged while having a flexible approach to managing workloads.

We are proud of the success we've had to date and are now looking to take the business to the next level.

There's never been a better time to jump on board to help us get there and share in the rewards.

About the role:

Do you have a passion for paid search? Do you check your Google Ads campaigns before you have breakfast? If so, Compare My Move, an online comparison service for moving home, are looking for a new Paid Search Specialist.

You must be results driven, creative, organised and love all things PPC As the UK's leading comparison service for home movers, we invest a huge amount on our paid campaigns and these are key to our continued success.

The key responsibilities of the role will include, but are not limited to

Plan and build search campaigns in bulk
Assisting the Paid Search Manager in all new ad account setup
Regular keyword research, landing page creation and search terms analysis
Manage and optimize multiple Google and Microsoft Search Ads campaigns to meet and exceed performance goal

Manage and grow current campaigns

Oversee Google Ads and Bing Ads accounts
Ensure best practices are adhered to with regards to strategy, account structure, campaign setup and optimisation
Work with our inhouse design team to develop persuasive ads and landing pages
Develop compelling ad copy that effectively communicates the key benefits of our products/services

Monitor and report your success

Analyse campaign data and provide insights to inform future strategies
Maintain insightful and cross channel trend reporting
Tracking daily KPIs to identify opportunities for improvement or more efficient spend

Taking things to the next level

Identify new areas of paid search opportunities for the business
Stay current with industry trends and best practices to ensure campaigns are utilizing the latest techniques and technologies
Conduct A/B tests to continuously improve ad performance and drive costeffective results (Ads, Landing Pages, Campaigns, etc.)

The key skills and qualities of the Paid Search Executive:

Clear, demonstrable experience in a similar role, either at an agency or in house
2+ years of experience managing Google Search Ads campaigns
Strong understanding of A/B testing
Midlevel proficiency in Microsoft Excel
Excellent analytical skills with the ability to interpret data and draw meaningful conclusions
Strong copywriting skills with the ability to create compelling and effective ad copy
Passion for staying uptodate with industry trends and emerging technologies
You will need to be up to date on your Google Ads & Bing Ads qualifications
Proficiency with Google Analytics and Google Tag Manager while not required would be a bonus
While not required, experience of lead generation would be great to bring to the table, even better if in similar services but don't worry if you don't have this
We are ultimately looking for a resultsdriven Google Search Ads Specialist with a proven track record of success