Marketing Executive - Malton, United Kingdom - McClarrons Ltd

Description

We are looking for an experienced Marketing Executive to help plan and execute on McClarrons' marketing strategy and plans across our niche sectors, including: Farm, Equine, Care & Social Welfare, Commercial and Art & Private Clients, as well as supporting marketing activities for other brands across the company group.

• Supporting Head of Operations & Marketing, our existing Marketing Executive and Digital Marketing Executive in the implementation of our Marketing Plans and wider Marketing Strategy
• Contribute ideas for marketing campaigns, events and projects, putting together project plans and helping to implement them
• Representing and promoting the McClarrons brand externally by attending events and internally by implementing and upholding brand guidelines within our teams
• Designing adverts and more general marketing collateral for products and brands
• Support Digital Marketing Executive with creation of adverts for PPC campaigns and web content
• Support Marketing Team with creation of written content such as blog posts, adverts, press releases and social posts
• Content creation, including blog posts, social media imagery, guides etc
• Overseeing our brands' social media content plan across Facebook, Twitter (X) and LinkedIn
• Finding and suggesting new opportunities for promoting McClarrons' brands, such as events, promotional opportunities, partner companies we could work with, community projects etc.
• Researching potential marketing opportunities (e.g. events, networking, sponsorships, charity promotion etc.)
• Tracking return on investment from marketing initiatives with the Sales Team
• Liaising with designers to give feedback and guidance on work and concepts produced to ensure they are of high quality and in line with McClarrons' brand, where necessary
• Proof reading copy and adverts to ensure that they are of high quality and accurate
• Communicating with staff internally about Marketing activities and initiatives
• Contributing to our internal monthly staff communications to inform staff of company updates, process changes, team messages and staff event

• Good interpersonal skills/social being able to communicate with clients and the wider team effectively and confidently
• Strong literacy skills and copywriting experience
• Creative eye
• Accurate and able to make appropriate use of data/information
• Take initiative/problemsolve
• Innovative and creative in finding solutions and opportunities, putting forward ideas
• Strong in organisation, planning and delivery
• Work efficiently and/or create efficiencies
• Commercial focus
• Marketing degree/experience and/or relevant CIM qualification preferred but not essential
• Prior basic use of WordPress and Canva preferred but not essential

At Malton, our office is based right in the heart of the town with easy access to amenities and public transport.

At our Hull office, you will benefit from free on-site parking, lots of outdoor green space and an on-site deli.

• Monday to Friday

• Certificate of Higher Education (preferred)

• Marketing: 2 years (required)

• Driving Licence (required)

• United Kingdom (required)

• Malton (required)