Content Creator - York, United Kingdom - RotaCloud

Description

• Presenting, filming and editing various types of creative and engaging video content including (but not limited to) Youtube shorts, shortform explainer and informational videos, storytelling videos, customer interviews, blogs to cinematic videos and UGC/influencer style videos for social channels, YouTube and the website.
• Developing engaging scripts tailored to each platform and audience demographics.
• Owning and executing all social media video content from the ideation to production to execution stage.
• Collaborating with the marketing team to develop a production plan and schedule for content creation and adhere to the project timelines.
• Analysing performance data to identify trends, optimise content strategies, and refine engagement tactics.
• Engaging with viewers and followers on social media, responding to comments, answering questions, and fostering meaningful interactions.
• Developing strategies to establish our presence on TikTok and integrate TikTokspecific content into the marketing plan.
• Monitoring and analysing social media trends and competitor strategies to stay ahead of the curve and enhance brand differentiation.
• Tracking and reporting on KPIs to measure the effectiveness of the campaigns.
• Taking ownership of the social content calendar and ensuring consistent and timely delivery across various platforms and aligning all activities with the overall marketing strategy.

• Minimum of 3 years of experience in video content creation and social media marketing.
• Comfortable being on camera.
• Experience hosting a podcast/Youtube channel
• Proficient in recording and editing video content for social media platforms.
• Strong understanding of video production principles such as lighting, framing, editing techniques etc.
• Track record of increasing followers, brand awareness and engagement across social media platforms.
• Creative individual with a passion for storytelling through visuals and narratives.
• Strong understanding of current digital marketing trends and a desire to stay uptodate with latest developments.
• Ability to craft compelling scripts and engaging social media content that resonates with SMBs.
• Ability to work independently and also as part of a team.

• B2B SaaS experience
• Copywriting experience