Commercial Content Writer - Peterborough, United Kingdom - Bauer Media Group

Bauer Media Group

Verified Company

Peterborough, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Introduction:

Our Team:

You'll be a part of the Mother&Baby and Yours editorial team, who look after content strategy, social media, newsletters and commercial content.

Creating new ideas across brand from a brand and wider search perspective, the team's main focus for this team is leading Bauer's investment in the monetisation of its web content via the exciting and increasingly important affiliate revenue channel.

Responsible for the creation of new, and optimisation of existing content across Mother&Baby. The team are constantly exploring content and commercial strategies to maximise engagement and revenues.

A part of the editorial teams strategy is to source, research and review products that our audiences will be interested in buying.

We look to support parents from all walks of life, supporting them with tips and advice before, during and after pregnancy, and helping to find the best products for our little ones and to help along this mammoth journey we call parenting.

The focus of your role:

The Commercial Content Writer is responsible for ensuring that Mother&Baby can maximise the best possible affiliate revenue from its partners.

This involves creating content and continually optimising content designed to deliver direct revenue, maximising the audience which sees it and the conversion to a sale.

In addition, it will be a crucial part of this role to support with creating new ideas, thinking with an inclusive mindset to help all our parents and share this content on social media.

Reporting into the Digital Group Editor and working closely with the SEO team, you will create and execute plans for affiliate led content on Mother&Baby, thinking about things like trending topics, top product suggestions and celebrity best buys.

Role Responsibility:

Creating and optimising content designed to deliver affiliate revenue
Helping grow revenue and affiliate activity across Mother&Baby
Researching and sourcing new affiliate opportunities
Working to agreed key article output
Staying up to date with the latest affiliate marketing trends, celebrity best buys, parenting tips and best product suggestions
Working with the Central Affiliate team at times to create content for bigger seasonal events
Continually optimising existing content to maximise traffic and affiliate clickthrough
Supporting meeting the ROI and sales targets through affiliate channels and partnerships
Strong written and verbal communication skills including content creation and optimisation
A keen interest in content creation and the wider digital industry
An understanding of SEO
Extensive experience in navigating the Amazon website
A good working knowledge of Microsoft Word and Excel
A good working understanding of social media, especially Facebook and Instagram
Strong people skills
Experience in working with a content management system (CMS)
Desirable experience in using image editing software
Desirable experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus
Desirable a working knowledge of major analytics programs e.g. Google Analytics, Looker, CrowdTangle
Willing to learn about and have some sort of knowledge about affiliate marketing and online partnerships/trends

Package Description:

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

25 days holiday + bank holidays
Discounted high street vouchers

Internal Bauer Academy

Wide range of learning opportunities to support with your Career Development ((4)

Bauer Media Group - Academy:
Posts | LinkedIn)

Opportunity to buy additional holiday
Company pension
Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
Discounted subscriptions on Bauer publications (50%)

Thrive initiatives

Wellbeing at Bauer

Flexible Working

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn't suit everyone.

So, we would love to hear from you if you feel you're a great fit for this role and would like to work flexibly.

If you are the right person for this role, we'll find the right working approach for you.

We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

About the Company:

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB.

Family-owned in the 5th generation, Bauer focuses on the lon