Regional Marketing Coordinator - Bristol, United Kingdom - Wain Homes (Severn Valley) Ltd

Description

Location:
Severn Valley

Reports to:
Sales Director

Hours: 37.5 hours per week, Monday to Friday
We are proud to be one of the UK's leading privately owned housebuilders, head quartered in Warrington, Cheshire. We operate four regional businesses with offices in Warrington, Exeter, Bristol, and Solihull.

Our Values and Culture are at the heart of our business and centres on our most valued assets - our people and our customers.

As the Regional Marketing Coordinator, you will be confident and self-motivated, and a key member of the customer focused Sales team in our Severn Valley region.

We are looking for a team player who can embrace and role model our company values being One Wain, Everyone Counts, Take Pride, Rise To The Challenge and Keep It Real.

You will be expected to:


Daily/Weekly (where appropriate)

• Ensuring that all website and third party portal information and content are kept up to date at all times (including Estate Agents).
• Coordinate regional Social Media with Group, creating engaging web, social and digital content, approving any artwork/marketing collateral that comes in and also acting as a Paid Social Media lead for the region.
• Analyse the performance of the web pages & individual marketing campaigns recommend improvements as part of the planning process.
• Brief and liaise with external agencies.
• Be responsible for producing lead management reports (including Estate Agent referrals).
• Deliver brand consistency across all channels using best practice guides.
• Support Sales Managers with processes, all best practice guides and brand consistency.
• Attend weekly site visits to help support performance.

Monthly

• Working with our PR agency, be responsible for Regional PR, to coordinate a minimum of one piece per month, supporting the Strategic Marketing Plan. This should be part of our ongoing Community engagement including sponsorship, local publications, charities etc.
• Attend Group & regional monthly Marketing meetings, issuing minutes and amended proposed plans.
• Collate the Monthly Board Report.
• Create a monthly report for the Sales Director which monitors advertising budgets, including PPC, RM/Other portals, Estate Agent referrals.
• Maintain competitor information.

Quarterly

• Work alongside the Regional Sales Director, Group Head of Marketing and Sales Manager/s to implement and maintain a three month rolling Regional Marketing Plan, identifying marketing campaigns for all developments.
• Coordinate and compile a quarterly Regional Newsletter.

Adhoc (ongoing/when required)

• Arrange for regional Housetypes CGI's, Floorplans, website copy, brochures, Matterports etc to be produced and maintained, working closely with the Technical and Sales departments.
• Maintain our photography and image library.
• Attend Development handover meetings from Land, and be responsible for elements of site set up, in addition to the marketing, including naming, coming soon signage, site signage and Sales Offices.
• Establish and maintain AA signage & offroad directional signage (including records).
• Manage our physical stock of marketing collateral including, but not limited to, signage, flags, brochureware (from marketing material right through the Customer Journey).
• Assist the Regional Sales Director/Sales Manager/s with administration regarding Part Exchange properties and the marketing of these.
• Be an active member of the Wellbeing Committee with responsibility for marketing activities/PR associated with the group,
• Be responsible for organising the regional 'Helping Hands' events in our local areas.
• Assist with holiday cover for other members of the Sales Team.

Desirable skills and experience:

• Knowledge of marketing and/or experience of this in house building (campaigns, portals, local Estate Agents) would be hugely beneficial.
• Knowledge of COINS and/or experience of this would be an advantage.
• Proficient IT skills along with a good working knowledge of Microsoft Office (Word, Excel and Outlook) and the ability to adapt to new systems.
• Excellent organisational and administration skills.
• Ability to selfmotivate and work on own initiative. as well as part of a team.
• Work effectively to deadlines and competently work on multiple tasks simultaneously.
• Reliable with a proactive, personable, handson and positive approach
• To be able to build and develop good relationships with colleagues (including from other departments), customers, Sub-Contractors and other Stakeholders.
• Good interpersonal skills with a teamspirited approach.
• Previous experience in the house building industry is preferred.
• Full UK Driving licence.
• The ability to embrace and role model our company values
• One Wain, Rise to the Challenge, Keep it Real, Everyone Counts, and Take Pride.

The benefit package for this role includes:

• Competitive Salary
• Car allowance
• Annual Bonus Scheme
• 24 days holiday (increasing by 1 day af