Marketing Coordinator - London, United Kingdom - Disney

Disney

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Marketing Coordinator - Fashion DTRs

Job ID

Location

London, United Kingdom

Business
Consumer Products Games & Publishing

Date posted
Jan. 24, 2024

Job Summary:

Job Title
Marketing Coordinator (Global / Fashion / Softlines)

Location
Hammersmith, London

Reports To
Marketing Manager

Overall Purpose of the Role

Support the Marketing Manager in the day-to-day management of marketing campaigns across key global partnership accounts and franchise signature campaigns.

Using key trends, consumer insights and Disney brand guidelines to support and deliver marketing specific executions (in-store POS, windows, digital, social and events) with key accounts, across all franchises.

Will also support the Marketing Manager to deliver franchise-specific softlines marketing toolkits, as and when required, to local marketing teams to support additional softlines accounts.

Relationships are key to the success of this role, both internally and externally.

Actively support and take ownership of campaigns within scope of role, as required, coordinating communications with partners, to support the Marketing Manager and category team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.

Areas of Responsibility

Support the Marketing Manager to develop and execute partnership marketing campaigns, also considering the alignment with franchise marketing campaigns, Studio and Disney+ content releases. Manage campaign trackers to ensure status and delivery is up to date
Support and take ownership of projects within scope of role, as required, day to day marketing relationship with key accounts and provide category teams with support
Follow brand activity for each marketing campaign, collating all findings into a review deck that can be shared or accessed in the future, sharing updates with category teams where relevant. Develop these into marketing updates for the wider business
Manage internal influencer and seeding reviews with the PR team, as well as management of all marketing content approval via required stakeholders
Leverage macro and micro trends along with audience, category and retailer insights to shape more effective marketing campaigns for CPGP. Provide full and regular reports and analysis to the team on competitor activity and market trends, with support from team intern
Collaborate and develop strong relationships with local country marketing teams providing information and regular marketing updates as well as understanding and satisfying local market needs and differences
Supporting the team intern, track and maintain POs ensuring that all billing is kept up to date ahead of monthly finance catch ups
Establish and maintain strong relationships with creative agencies, coordinating campaign process from ideation to execution where relevant within scope of role, ensuring final delivery of project is within appropriate timeframes

Responsibilities include:
writing and carrying out briefings with agencies; coordinating creative review of proposed campaigns, ensuring compliance with Company guidelines; supporting with cost review, updating budget tracker with costs promptly and accurately

Support on pitch and presentation decks, ensuring that they are well designed, supporting ideation with fashion mood boards and ensuring adherence to Company brand guidelines

Training and Professional Development

Operate with integrity, champion change and be a good ambassador for The Walt Disney Company (TWDC)
Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments
Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructorled courses and on the job learning
Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable
Build links with other TWDC functions to develop broader knowledge of the business
Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice

Areas of Accountability

Accountable to Marketing Manager
Accountable for supporting on marketing campaigns that help deliver our commercial targets and brand equity goals
Accountable for cultivating and maintaining productive relationships and collaborating across departments internally and externally
Accountable for ensuring compliance with Company guidelines
Accountable for ensuring billing and costs are kept up to date and, where relevant, for raising and processing POs in a timely manner
Accountable for contributing to the success of the team
Accountable for operat