Pr Executive - Blackpool, United Kingdom - Blackpool Pleasure Beach

Description

An exciting opportunity to join the PR team of a national brand.

Helping to secure PR for a 42 acre amusement park, 2 fabulous hotels, several award winning shows & events as well as a world class ice arena and multiple restaurants.

We're looking for a person with fresh ideas, enthusiasm and a passion for selling fun


Purpose of Job
To generate positive and interesting PR for Blackpool Pleasure Beach and its business's, products and events.

To act as a point of contact for press enquiries including filming and coordinate the handling of enquiries for the maximum benefit to Blackpool Pleasure Beach.

Main Responsibilities and Key Results Areas

• Working with the PR Manager to plan and deliver an annual programme of proactive

PR activity for Blackpool Pleasure Beach, for the areas of the business including the park, shows, Stageworks, Nickelodeon Land, hotels, restaurants, events and attractions such as Ripley's and adventure Golf.

• To undertake all necessary internal and external liaison, administration and recces prior to filming, radio broadcasts and press visits and accompany film crews, photographers and journalists. This element of the job will require frequent out of hours and weekend working.
• To build good relationships with key journalists, photographers and media contacts.
• To maintain an up to date database of media contacts.
• To write and issue press releases, press calls and photo calls and award submissions.
• Identify PR opportunities for Blackpool Pleasure Beach and develop a plan to achieve them.
• Keep up to date on the use of the PR contact management system and ensure value for money is obtained from the current system in use. To review the contract and ensure Pleasure Beach is getting the best terms from the deal.
• Represent Blackpool Pleasure Beach at meetings and events with both internal and external partners.
• To collate and prepare press packs for distribution to press contacts and content creator.
• To create and manage a library of press images, video and film.
• To escort and host Pleasure Beach guests and visitors who may attract media attention and to capitalise on all positive PR opportunities these guests present.
• To monitor and evaluate the media coverage achieved by Blackpool Pleasure Beach each month and record in the press cuttings books. To collate and maintain a record and copies of all broadcast PR for Pleasure Beach Resort.
• Organise press events including invitation lists, hosting and maximising PR opportunities.
• To work as part of a crisis PR team in the case of incidents requiring PR support and act as the first point of contact for media enquiries and preparing statements for approval and issue.
• To create the content for and regularly update the Pleasure Beach and hotel website blogs.
• To develop a corporate social responsibility policy for Pleasure Beach Resort and assist in the coordination of charity requests in accordance with the company procedure on charity requests.
• To proactively generate PR for Blackpool Pleasure Beach in Trade publications for the amusement parks, travel trade ad education sectors. To build a good relationship with the PR contacts of our trade associations IAAPA, and BALPPA.
• To generate relevant and interesting content for use on third party websites and publications describing Pleasure Beach or it's associated businesses.

GENERAL DUTIES

• Undertake, when necessary, any other duties required by management.
• A flexible approach to working hours is required to meet the oftenchanging demands of the business including weekend and evening duties.
• To adhere to all company health and safety regulations being responsible for your own health and safety and that of others, ensuring fire precautions and emergency procedures are complied with.
• Ensure compliance of the company's written standard practices and departmental procedures.
• To undertake training and development as identified through the appraisal process or as directed by your director.
• To act as an ambassador for Blackpool Pleasure Beach at company events, opening nights, exhibitions and functions including internal and external meetings.
• Maintain strict confidentiality at all times.

PERSON SPECIFICATION

Essential Characteristics:

• Verbal and written communication skills of the very highest standard.
• At least three year's experience of working in public relations and with national and
• Regional media.
• Experience of developing, implementing and evaluating effective PR plans.
• The ability to enthuse others with energy, initiative, creativity and imagination.
• Solid administrative capabilities including wordprocessing, spread sheet and

Internet

• Competencies.
• Highly developed networking capabilities and interpersonal skills.
• Ability to work on own initiative, excellent time management skills and the ability to multitask.
• An excellent understanding of social media and its uses for a PR role.
• Commitment and