Social & Content Executive - Thurmaston, United Kingdom - DB Arriva

DB Arriva
DB Arriva
Verified Company
Thurmaston, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Arriva is not just one of the biggest transport organisations in the area.

We are one of the biggest in Europe, which means more opportunities for you and our vision is to be recognised as the leading transport service provider.

Arriva UK is recruiting for a Social & Content Executive to join their team in Thurmastone.

The main purpose of this role is to support the development and implementation of the Arriva Bus communications strategy deployed via all channels and across all UK businesses with emphasis (but not solely related to) digital channels.

Developing and maintaining customer relationships, ensuring information is simple to find for customers with a view to building customer engagement and brand awareness.

Responsible for content ideation, creation and delivery across digital and social channels. Co-ordinating with stakeholders to ensure its effectiveness

Implementation of the content plan as advised by the Head of Digital Marketing and Head of Marketing Services

Use of appropriate media tracking tools to gauge content sentiment, levels of engagement and other key metrics in line with the agreed KPI reporting suite

Development and implementation of effective, targeted campaign content, in line with overall marketing strategy

Assist with any other online or offline communications-related projects as and when required or instructed by the Head of Digital Marketing and Head of Marketing Services

Proactively manage multiple social channels including Twitter, Facebook, Instagram, TikTok and more for UK bus

At least 2 years' experience within a customer focused, B2C marketing environment, with a particular focus on social media

Excellent knowledge and understanding of full mix content, trends and best practice

Experience of campaign monitoring and management tools

First-class written and verbal communication skills are essential

Confident manner, with the ability to communicate at multiple levels

Knowledge and experience of SEO and digital marketing/advertising is essential with clear understanding of offline channels and content deployment

  • At Arriva we acknowledge the importance of our people's diverse experiences, talents, and cultures. Embracing diversity and inclusion is a key component of our talent strategy. The creation of a diverse, inclusive workforce is central to our ability to unlock potential and enhance our success._
Close Date: 23/01/2023_
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