Brand Executive - Bristol, United Kingdom - Imperial Brands

Imperial Brands

Verified Company

Bristol, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

The Role

The Brand Executive role is a position within the UK&I Cluster, reporting to the Brand & Portfolio Manager, working within a wider team of Brand Executives and Brand Managers.

Due to the scope, the role holder will be focusing on combustibles and Other Tobacco Products (OTP) brands with a number of initiatives planned within the next 12-18 months.

The Brand Executive role works specifically within combustibles and OTP to support the Brand Manager.

You will work closely with the Insights team, Category teams and creative agencies to translate brand strategies into actionable guidelines, assets and toolkits.

Brand Executives confidently and independently access and analyse consumer insights to identify commercial opportunities and innovation requirements, sharing these in a meaningful way with key decision makers.

You will also support the Brand Manager in developing business cases and work closely with agency colleagues to provide direction, address questions and resolve issues on specific projects in order to deliver creative advantage over competitors.

The Brand Executives will work closely with a tight team of colleagues to deliver against tight timescales in FY24 and beyond.

Likewise you will work closely with Planning Execs and with Project Co-Ordinator's to ensure all brand guidelines, assets and toolkits are delivered on-time and aligned to the project plan.

You will work closely with colleagues within the Category and Innovation teams to explore and define brand innovation opportunities, building the business case for approval before passing the project management and realisation of the initiative over to the Planning Executives.

Please note:

The role is based in our Bristol HQ where we have a hybrid working model and therefore, you would be required to be in the office 2 days per week.

Principle Accountabilities

Support the development of the brand strategy to include brand positioning, commercial brand ambition as well as brand quality strategy.
Provide support to develop and define longterm 3y initiatives pipeline, with activation toolkit for each initiative (multimarket brands and single market brands).
Provide support to develop 1 year drumbeat of initiatives (portfolio and equity) across relevant markets, along with a toolkit (in collaboration with Trade Marketing)
Assess brand health & performance, barriers and opportunity based on consumer typology target for each brand.
Review product portfolio (incl. delistings)
Localise assets
Monitor and benchmark competitor activities, category trends and consumer habits, recommending plans and actions to capture opportunities
To ensure effective collaboration across the cluster and central functions where necessary, to drive excellence, expertise and best practice.
Develops working relationships within the cluster and helps represent the team at meetings and cross functional projects. Leading on small brand projects.
Assists in Brand planning workshops and strategy planning where appropriate.
Uses challenging, innovative and analytical thinking to recommend new activities & propositions that add value to the cluster.
Supports approved projects, delivering against targets and communicating risks and progress with guidance.
Follows governance, processes and regulatory structures.

Skills and Experience Required

Essential:

Brand/product experience
Ability to think laterally and creatively, to deliver ideas, initiatives and contribute to discussion.
Understanding of brand management
Analytical skills and some strategic thinking to question and recommend brand strategies
Experience of working with and presenting to senior stakeholders
Self starter and driven to deliver results
Able to work to tight deadlines
Good communication and presentation skills
Highly collaborative

Desirable:

Experience of marketing / branding within a restricted industry (e.g. tobacco, gambling)
Experience of using customer and market insight to drive commercial gain

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose.

Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

About Us
We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people