Inbound Content Specialist - Antrim, United Kingdom - VANRATH

VANRATH

Verified Company

Antrim, United Kingdom

6 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

VANRATH have partnered with a World Leading support organisation that has offices around the globe. The organisation is looking to recruit a **Inbound Content Specialist

Permanent**This is a fantastic opportunity for any _
Content Creators/Specialists_ to join a Global company that offers many routes for progression.

Salary

£30,000 - £35,000 + _Excellent benefits including income protection, private health insurance, performance bonuses and development opportunities._

Responsibilities:

Content creation to help deliver our inbound marketing strategy that will accelerate traffic growth and lead generation as well as increase impressions in search engine results pages and improve keyword rankings
Content creation that supports key user journeys across the marketing funnel of our different website(s), including; pillar pages and sub topic pages, use case and feature pages, guides, blog posts as well as product tours and courses to help customer onboarding.
Turn SEO insights, website analytics, persona research and customer feedback into content ideas that drive growth
Identification of new opportunities for content creation and optimisation through competitor research, audience research and content gap analysis
Optimisation of existing web content based upon keyword research, better alignment with search intent or user needs
Help build relevant and authoritative links back to our website(s) through outreach, digital PR and content campaigns
Establishing content partnerships with industryspecific influencers and advocates in order to serve content to our target customers
Turning influencers into brand advocates by getting organic mentions and product reviews from key individuals/publications in our space serving as amplifiers for our content
Educated to degree level (Preferably Marketing but open to all Business related Degrees)
Digital media research, planning and implementation experience to include content marketing, digital PR and search/paid marketingMinimum of 2+ years' experience to include the following:
Writing for the web, with proven ability to wireframe and create accessible, readable content
Using data and metrics to both define and optimise content
Understanding of search engine optimisation (SEO)
Experience delivering link building campaigns and executing on digital PR
Understanding and interpretation of Google Analytics and Google Search Console