Graduate Marketing Officer - Newcastle upon Tyne, United Kingdom - Decerna

Description

Here at Decerna; we are committed to ensuring real reductions in carbon emissions, and making a real impact on climate change.

Our purpose is providing technical expertise and guidance to help our clients reduce all of their environmental impacts, and ensure they successfully complete the path to Net Zero.

As part of our continued growth, we are now looking for a Graduate Marketing Officer to support our work. This will involve working primarily on business support projects, where we work with SMEs to move towards Net Zero.

Additionally, the role will involve working with members of the team across the business, to present a strong message on the Net Zero work of Decerna.

Location:
Cramlington (close to Newcastle), with occasional travel across the UK.


Salary:
Depending on experience, qualifications and performance, with regular salary reviews.


Working hours:37 hours/week


Benefits:25 days annual leave & 8 bank holidays, minimum 5% employee pension contribution matched by employer up to 10%, life assurance, company mobile phone & laptop, good long term progression prospects.


Role responsibilities

• Support the development and implementation of marketing strategies and campaigns to promote Decerna's services.
• Conduct market research to identify target audiences, market trends, and competitive landscape in the Net Zero sector.
• Assist in the creation of marketing materials, including brochures, case studies, website content, and social media posts, with a focus on communicating the company's expertise and commitment to low carbon technologies.
• Curate Net Zero FAQs in collaboration with the technical team to provide valuable resources for stakeholders.
• Review and refresh factsheets and videos every 6 months to ensure accuracy and relevance.
• Disseminate news items to media outlets and respond to queries in a timely manner.
• Coordinate the production of photos and videos, leveraging subcontractors when necessary.
• Support the production of graphics for various marketing materials.
• Develop marketing materials for events and conferences, showcasing the company's expertise and services.
• Write website content to ensure it is engaging, informative, and aligned with the company's messaging.
• Post regular updates on social media platforms (Instagram, LinkedIn, etc.) to build brand awareness within the Net Zero sector.
• Ensure all marketing materials strictly adhere to Decerna's brand guidelines and any relevant brand guidelines, such as the UK Shared Prosperity Fund, when required.
• Coordinate company events, including exhibiting at external events and attending awards dinners.
• Coordinate relationship with membership networks.

Essential qualifications

• Bachelor's degree in Marketing, Business Administration, Environmental Studies, or a related field.
• Strong academic background and a genuine passion Net Zero.
• Excellent written and verbal communication skills with the ability to convey complex concepts in a clear and compelling manner.
• Proficiency in Microsoft Office Suite and ability to quickly learn new software and tools.

Essential experience

• Brand management.
• Writing of press releases
• Experience in supporting marketing activities, such as campaign execution, content creation, and social media management.
• Exposure to market research techniques and analysis to identify target audiences and market trends.
• Involvement in producing marketing materials, including brochures, case studies, and website content.
• Familiarity with managing social media platforms and executing social media campaigns.
• Updating of Wordpress based websites.

Essential skills

• A genuine interest in the low carbon economy and wider sustainability issues.
• Strong analytical and problemsolving abilities to identify target audiences, interpret market data, and measure campaign effectiveness.
• Attention to detail and commitment to delivering highquality work.
• Creative mindset and ability to generate innovative marketing ideas aligned with the company's mission.
• Ability to work collaboratively in a dynamic team environment and effectively manage multiple priorities.

Desirable qualifications**- Membership of relevant professional institution (e.g. CIM, etc.)

• Full UK driving license and access to a vehicle suitable for business travel.

Desirable experience**- Previous experience or internships in marketing, especially in the renewable energy or environmental sectors.

• Familiarity with digital marketing platforms, content management systems, and analytics tools.
• Basic knowledge of SEO principles to optimize content and improve organic search visibility.
• Graphic design skills and proficiency in Adobe Creative Suite or other design software.
• Previous experience in the renewable energy or environmental sectors, particularly in a marketing capacity.
• Involvement in the production of videos, including coordination with subcontractors and video editing.
• Ex