Head of Product Marketing - London, United Kingdom - Skye Business Solutions

Description

• Planning & Direction_
• Provides input to and influence the creation of the overall marketing and communication strategy in partnership with other leaders, to contribute specialist product and partner marketing insights and ensure the product roadmaps, priorities, risks and industry developments are considered and catered for.
• Develops, drives and adjusts a product and partner marketing strategy execution plan to provide direction for the Product Marketing team and supports other department strategies.
• Reviews, tracks and advises on supporting operational plans to ensure the effective and efficient implementation of the product and partner marketing strategy and service
• Content and campaign management_
• Develops gotomarket strategies for each product/product family to maximise relevance and drive revenue growth.
• Establishes baseline product marketing functionality including value propositions, positioning, target markets etc. to position the portfolio and specific products in chosen target markets and market segments.
• Plans product and marketing campaigns in collaboration with various internal and external stakeholders to ensure awareness and demand generation
• Establishes and manages the overall product catalogue and specific product value propositions, marketing strategies, brands and campaigns.
• Engages across the business with products, markets and technology groups to translate technical functions and capabilities into products offerings that add value to customers and grows revenue streams.
• Data Analysis_
• Research and analyse data, fineprint of product detail and market research to identify insights, create differentiations, positioning and leverage opportunities.
• Use a broad spectrum of data to drive focused marketing approaches across the product portfolio.
• Ensure appropriate measurement data (outcome based) is collected and made available to enable analysis and continuous improvement.
• Manages corporate reputation, risk & compliance_
• Review all product marketing content and campaigns from a risk and compliance perspective to ensure that all marketing activities comply with internal governance processes, relevant legislation and regulation.
• Stakeholder Management_
• Establish and maintain a comprehensive stakeholder analysis and the required agreements to ensure alignment and awareness of product marketing services.
• Drive adoption of large scale change initiatives that affects stakeholders across the organisation
• Effectively resolve escalated issues and implements measures to prevent reoccurrence.
• Works across the business to gain support for the product marketing approach to ensure alignment and appropriate prioritization.
• Leverage partner to relationships, brands and capabilities to enhance our product portfolio offerings
• Knowledge, Practices & Continuous Improvement_
• Define, continuously improve and drive adoption of the processes, governance, tools & technology, methods and standards to establish optimal product marketing practices.
• Create and deliver knowledge sharing strategies to drive awareness, understanding and adoption of product marketing materials and campaigns.
• People Management_
• Create and execute a capability plan (Includes skills, resources and succession) to address current and future people capabilities required for the delivery of organisationwide portfolio services
• Specify the people requirements and obtain headcount approval to ensure adequate staffing of the portfolio.
• Coach and develop people within the context of the BU and broader organisation to improve individual and organisational performance and ensure a culturally aligned team.
• Have regular, quality performance development conversations and drive the required action to support team members' growth and contribution to the team and company culture.

• Company car
• Company events
• Company pension
• Employee mentoring programme
• Financial planning services
• Flexitime
• Free parking
• Gym membership
• Life insurance
• Onsite parking
• Private medical insurance
• Wellness programme
• Work from home