Paid Search Specialist - Newcastle upon Tyne, United Kingdom - Printed

Printed

Verified Company

Newcastle upon Tyne, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We are constantly investing in new products and using technology to improve how we increase our market share and take advantage of new opportunities.

Catch us in our production space and you will find a fast-paced, dedicated team who endeavour to reach perfection for our customers.

We're a growing company with offices in London and Newcastle, looking for team members that are equal parts dynamic and enthusiastic, brimming over with new, original ideas that they just can't wait to share with their team and bring to life.

The Role
The Paid Search Specialist will join an award-winning marketing team, reporting directly to the Performance Marketing Manager.

This is a key role to manage initiatives to grow sales, with a particular focus on Paid Search, Paid Social & Display channels, whilst working collaboratively with the CRM, Creative, Content, Campaign & Product teams.

We are looking for a passionate and inquisitive individual with strong data-driven, cross-channel experience to push forward our customer acquisition efforts and identify new opportunities for the business through an integrated multi-channel strategy.

Responsibilities

Contribute towards a forwardthinking acquisition strategy
Daytoday action of the Paid Search, Paid Social & Google Display Network initiatives
Support management of the paid media budget, ensuring CPA & ROAS are aligned to business KPI's.
Manage a media dashboard that measures marketing KPI's and communicate insights with senior stakeholders and the wider marketing team to help grow high value customer sectors.
Work with internal and external stakeholders to optimise channel conversion rates by evaluating customer journeys to identify potential areas of improvements.
Live and breathe channel performance to highlight wins and identify opportunities to improve performance, not limited to performance marketing KPI's but also key sectors and product performance
Feed into acquisition test & learn roadmap drive continuous improvement through meaningful testing and evaluations across all performance channels to learn and optimise activity against agreed KPIs.

Requirements:

Essential

2+ years of PPC management experience in a brand or marketing agency environment. (Including Paid Search & Display).
2+ years handson experience with Google Ads, Microsoft Ads & Google Analytics.
Strong organisational skills for task management, agency workflows, budgeting and scheduling.
Reporting and analysis experience, providing regular analysis and actionable insights to the wider marketing team.
Excellent communication skills, articulate and being able to adapt communication style depending on audience and experience level.
Internal & external stakeholder management experience across a range of skill levels.

Preferred

1+ years handson experience with Search Ads 360.
Basic understanding of Google Tag Manager, Google Search Console, Google My Business & SEMrush.
Degree level education.

Benefits