Practice Content Lead - Marlow, United Kingdom - Allergan Aesthetics

Allergan Aesthetics

Verified Company

Marlow, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

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Description

Company Description
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables,
body contouring, plastics, skin care, and more. Our goal is to consistently provide our

Job Description Practice Content Lead (International) - Allergan Aesthetics**- Ideally based in Marlow, United Kingdom with 3/2 flexible working and up to 25% International travel but other locations will be considered.

Comprehensive Salary, LTi's, Car Allowance, Bonus & Benefits package (Other locations may vary)

Role Objectives

As part of the International Practice Development Team in the Customer Experience Pillar, the Practice Content Lead plays a pivotal role in the creation, deployment and management of practice development resources and educational programmes targeted at key stakeholders in medical aesthetic practices.

With the objective of differentiating the Allergan Aesthetics customer experience, the Content Lead works closely with cross-functional and country teams, industry experts and opinion leaders to create engaging, effective and innovative content that supports medical aesthetics customers to optimise and grow their practice.

This role requires a combination of creative, strategic, and project management skills to ensure that the content is delivered to the right target customer, through the right channel at the right time.

Key responsibilities:

Lead the end-to-end process for content development from needs analysis, design, approval, to country cascade and evaluation.

Identify and collaborate with internal and external industry experts, opinion leaders and agencies across the globe to cocreate content and validate its feasibility, accuracy and relevancy.
Determines the right channel for delivery of the content (face to face, digital, virtual, blended) for an integrated customer experience.
Utilize user experience and instructional design principles to create content that is interactive, engaging, and supports various engagement styles.
Ensure that all content is consistent with the company's brand voice, style, and messaging guidelines whilst upholding high standards for quality, accuracy, compliance and relevance in all content produced.

Champion and support implementation of programmes across functions and countries.

Work closely with crossfunctional and country teams, including marketing, sales enablement, training and capabilities, medical education, legal, compliance, business technology to ensure content is aligned with overall organisational and programme objectives.
Directs and advises countries on localisation and implementation of content and programme.

Direct and execute an impactful content strategy that aligns with customer needs and organisational overall goals and objectives.

Conduct research to stay updated on customer needs and industry trends.
Ensure that the content strategy remains relevant and competitive.
Collaborate with internal and external stakeholders to map content and drive prioritisation of content.

Qualifications Qualifications**:

A degree, desirable in Business, Humanities, Sciences or equivalent practical experience.
A comprehensive understanding of the business of medical aesthetics and practice management to lead, design and develop customercentric and behaviour changing content. Desirably, across several countries.
Established experience in Marketing or/and other customerfacing roles.
Demonstrable understanding and experience in running or supporting small and mediumsized enterprises in business development and management.
Experience of working with business stakeholders to deliver an endtoend project, from original insight to inmarket launch.

Competencies

Excellent storytelling capabilities to craft impactful content and to influence up, down, and across.
Demonstratable expertlevel skill in problem decomposition, simplification and resolution.
Comfort with ambiguity and the ability to adapt, flex, and change directions given needs, project, and team circumstances, understanding the everchanging business world.
Selfdisciplined, motivated and committed to delivering work to agreed deadlines.
Fluent in business English (spoken and written).

Additional Information Why AbbVie?**AbbVie is an ambitious health business where people and quality of life come first. The experience of illness is personal, so we care about the things that matter to patients. We team with partners to co-design health solutions around our innovative medicines for complex diseases, which improve standards of care. Helping people to be fit for work and family life is how we make a remarkable impact to the lives of men, women and children.

Voted as a _Great Place to Work_ consecutively, and around the globe, we pride ourselves in providing our employees with the flexibility to ensure a h