Senior PPC Analyst - Leeds, United Kingdom - The Candidate Ltd

The Candidate Ltd

Verified Company

Leeds, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We have an exciting opportunity for a Senior PPC Analyst to join our clients fast-growing marketing team. If you have a strong background in running highly successful paid campaigns, we want to hear from you

Senior PPC Analyst - Up to £50,000 DOE - Leeds (Hybrid Working) - Retail

Reporting directly to the Head of Marketing, you'll be a leading figure in the marketing team managing the Paid Search activity across two brands.

You'll maximise account efficiencies and return on advertising spend (ROAS) whilst identifying new opportunitiesto improve performance.

You'll also be able to identify and carry out continual testing to improve campaign performance and work with the wider team to enhance the customer journey and optimise landing page conversion rates.

You will be responsible for large-scale budget management and forecasting, provide reports and insights for stakeholders, and analyse sales funnels and customer intent.

Main responsibilities and duties:

Create and deliver effective paid search strategies
Oversee accounts on search platforms
Monitor budget and adjust bids to gain a higher ROAS and ensure efficient CPA targets are met.
Track KPIs to assess performance and highlight problems
Produce regular reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Keep abreast of PPC and SEM trends through training and CPD

Requirements:

3+ years experience in PPC
Strong experience in analysis and reporting
Familiarity with multiple platforms (e.g. AdWords, Microsoft Ads, Merchant Center, Pmax, Data Studio, Google Docs, Google Sheets)
Working knowledge of analytics tools (Google Analytics, HubSpot)
Proficient in Excel
Strong with numbers

Beneficial:

Understanding of HTML and XML
Experience managing Paid Social budgets
Bachelor's degree in Marketing, Digital Media or a related field; AdWords certification is a plus

Benefits