Digital Media Lead - London, United Kingdom - Vodafone

Vodafone

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Media Lead:

Location:
London, The Speechmark + (Hybrid Working)

Salary:
Excellent basic salary plus bonus and Vodafone benefits

Hours:
Full time 37.5 hours per week - Mon to Fri
-
Hybrid
At Vodafone UK we believe that through collaboration and connection we can achieve great things.

Our blended working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role.

Our "Office in a Box" home working kit will provide you with everything you need, no matter where you are.

Who We Are

We're a global technology communications company that empowers people and businesses to stay connected and thrive in a digital world.

With a focus on innovation, sustainability and earning customer loyalty, we leverage cutting-edge technology to offer products and services that enhance communication and improve lives.

At Vodafone UK, diversity isn't just a buzzword, it is core to who we are as a company.

We're proud to be certified as a Great Place to Work and are committed to driving inclusion for all; creating a workplace that is fully representative of the communities and customers we serve.

What you'll do

This role forms a critical part of Vodafone's in-house media team, taking full strategic and operational accountability of all biddable digital media disciplines (Search, Social, YouTube and Programmatic display).

The role and the team it represents, delivers against Vodafone's operating principles of transparency, ownership, and independence.

Success in this role at Vodafone will depend heavily on your technical digital media expertise and experience, your skills in leading a team and your ability to work well in an extremely fast-paced and demanding environment, where communication and collaboration across teams is key.

Key accountabilities include:

Overall biddable media leadership function and team to deliver advanced, effective, smooth, and efficient operations.
Overall accountability for biddable media campaign operations: business / budget / channel choices.
Key integration point internally: Brand / Performance / Consumer Business Unit / Enterprise Business Unit / Segments.
Key integration point with agency: across traditional & digital media planning / buying.
Accountable for operational and planning strategy / executional performance, as well as technology / vendor / partner leadership (Google, Facebook, Twitter, DSPs, SSPs), innovation, training, best practice etc.
Drive audience strategy across all biddable channels for execution by account team.
Work closely with the UK Media Planning team in the development of strategic and operational best practice.
Create a centre of excellence for all Biddable Media, becoming a key focal point for the discipline.
Drive the biddable media training and development agenda, to ensure continuous improvement for Vodafone talent, keeping abreast of key trends and developing thought leadership in these areas.
Set and measure operational effectiveness through ongoing process / capability auditing.

Who you are

You must have several years of experience managing the day-to-day strategy and activation of Search, YouTube, Social and programmatic display platforms.

Experience is essential, having managed large scale consumer accounts, with performance accountability and senior stakeholder reporting.

In addition to this, you will have:

Relevant management experience in media industry
client, agency or consultancy side.
Handson and operational experience of search, social and programmatic technology platforms,
Experience in negotiating trading agreements with DSP's, SSP's, Trade decks etc.
Brand and performance planning experience essential, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes.
Good data management and analytical skills, with knowledge and experience in using first party data integrations and personalisation to improve performance.
Good knowledge of analytics including data driven attribution and market mix modelling.
Proven trackrecord of driving projects and creating impact through pragmatic problemsolving.

What we offer
We believe that taking care of our employees is the key to their success.

That is why we offer an excellent remuneration and bonus package with up to 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects.

We offer an extensive benefits package that can be tailored to suit you and your family, including employee discounts, retail vouchers, pension plan and share schemes.

We take pride in our commitment to supporting you at every stage of your career by providing top of the range learning and development tools, market leading parental leave policies and an innovative Reconnect programme for people who have taken a career break.

**Together we can