Customer Experience/cro Manager - Bracknell, United Kingdom - Morgan McKinley

Morgan McKinley

Verified Company

Bracknell, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

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Description

CUSTOMER EXPERIENCE/CRO MANAGER

HYBRID WORKING - FLEXIBILITY TO WORK IN BRACKNELL/LONDON

UP TO £55,000 PLUS 10% BONUS AND EXCELLENT BENEFITS

Drive the CRO strategy for the company to increase the conversion rate of the D2C ecommerce sites and build a best in class digital customer experience
Analyse online shopper journey data and user behaviour to identify user points of delight / points of pain to create an optimised opportunities for the D2C ecommerce site
Assess the impact of commercial initiatives i.e product and service launches, promotional & pricing strategies, marketing campaigns on the conversion rate to provide comparative benchmarks during / off activity cycles
Partner with the Acquisition team to identify high quality traffic sources and input into marketing campaign development efforts
Translate findings into actionable insights by providing actions and recommendations for the web/ecommerce Roadmap
Run surveys on site to track qualitative feedback that can be fed back to the business
Work with different teams across the business to find solutions for issues found in research
Support the data team to ensure key metrics can be monitored in Power BI
Utilise existing customer feedback, identifying areas of improvement to help drive core KPI's
Maintain and drive the CRO improvement roadmap
Benchmark best in class ecommerce brands reporting to identify news trends and opportunities
Work with IT and other Digital Agencies to ensure CRO development roadmap is delivered on time
Provide regular reporting to senior leadership, business stakeholders and the multifunctional team

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.