Acquisition Marketing Performance Specialist - Welwyn Garden City, United Kingdom - Tesco

Tesco

Verified Company

Welwyn Garden City, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About the role
The role sits within the Acquisition Marketing Campaigns chapter.

This is part of the 'I Choose' tribe, which manages end to end activities to attract and convert new customers.

We work with some of the very best agencies in the world, including BBH, EssenceMediacom and Merkle.

We are an Agile business and have an agile structure and set of working practices, which means more autonomy, great cross-team collaboration, faster decisions, a test and learn approach and a ruthless focus on consumer insight.

The team has autonomy to deliver campaigns that will achieve our objectives.

This is an exciting hybrid marketing and in-house data science role, a new role that has been created within an expanding team.

We need an experienced performance marketer to help shape the strategy and plan, manage, execute, analyse and optimise all aspects of performance marketing.

This role will index highly in digital but as above-the-line channels become more performance driven, this role operates holistically and through-the-line.

You will support the Chapter Lead and work alongside Campaign Experts to drive commercial performance and support the goals of the business.

You will be obsessed with driving improvement, you will challenge the status quo and tap into new opportunities to deliver a step-change in performance.

You will possess both curiosity and expertise in equal measure and have a best in class performance marketing mindset to define opportunities for test and learn, innovation and evolution of always-on campaigns.

You will be responsible for

Support campaign experts and compliment creative and media planning, injecting expertise to ensure that the absolute best possible ROI is being achieved for each campaign. This also involves defining the optimal media mix/budget blend to efficiently scale campaigns to drive profitable growth and maximise conversion
Implement a best in class reporting and measurement framework to establish one source of truth, producing meaningful marketing KPI dashboards and delivering weekly, crosschannel performance reports with actionable insights. In piecing together the various data points, also considering insights from attribution modelling and agency econometrics, reporting will be accompanied by understanding of trends and concise storytelling
Own and cocreate the test and learn roadmap with campaign experts, documenting insight and implementing findings to onward activity, also regularly sharing progress with the wider business
Define the strategy and helping to determine the capability/architecture required for audience segmentation, working with both established partners and identifying new solutions where required, also forming relationships for this with Tesco group as necessary (Store, Bank, Fuel)
Develop a roadmap for digital maturity to have Tesco Mobile be recognised in the industry as being at the forefront and on the cutting edge digital maturity, this will involve keeping abreast of changing media landscapes
As well as optimising marketing activity, consider the full endtoend journey and work with the site team to develop and optimise journeys
Work closely with the commercial team, for example to feed into reviews and determine bespoke requirements for maximising performance, such as channel specific offers
Spotting opportunities to try innovative new methodologies and improve the analytical procedure
Assist technical set up such as product feeds and tagging
Use of Jira to manage workflow

You will need

Experience in using advanced analytical methodologies and working daily with analytical software including but not limited to Google Adwords, Google Analytics, Adobe Analytics, and more
Understanding of advertising technologies such as DMPs, ad servers, DSPs, ad exchanges, crossdevice tracking technologies, website analytics systems, DCO, etc. Also emerging advertising technologies
Hands on marketing/media experience including digital (gained either client or agency side), with evidence of delivering large paid media campaigns and managing platform relationships, e.g. Google
Ability to prove the incremental sales impact of marketing
Ability to cut through the noise to identify, prioritise and deliver the big wins that contribute to business goals
Excellent time management and organisational skills with the ability to manage multiple projects
Intellectually curious, techsavvy, excellent numerical skills, brilliant interpersonal, presentation and communication
Stakeholder/agency/partner management
Experience of working within an Agile environment is desirable

About us

A 50-50 joint venture between Tesco and VMO2 that was established back in 2003, Tesco Mobile has gone from strength to strength as we've launched into new services and markets.

With more than 5 million customers, we're the largest mobile virtual network operator in the UK. We're proud to have an inclusive culture that's uniquely Tesco Mob