CRM Automation Specialist - Luton, United Kingdom - TUI

TUI
TUI
Verified Company
Luton, United Kingdom

1 month ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

ABOUT THE JOB

  • Campaign components & capabilities
  • Use Braze & Taxi campaign components to build and delivery campaigns
  • Work with the CRM Manager to input into and translate journey & campaign briefs into Braze canvases, templates and campaigns.
  • Work with Designers to provide innovative and responsive creative solutions for our marketing campaigns, and ensure all outputs meet brand guidelines.
  • Ensure audience size for marketing automations is optimised by effective selections, appropriate suppressions and intelligent defaults to ensure relevant customers are not omitted.
  • Ensure appropriate selection criteria are in place so that our marketing programs adhere to the Data Protection Act and other relevant legislation.
Testing & optimisation

  • Work with the Analytics team ensure we effectively measure the incremental value of our activity at an overall level for multichannel or multistep campaigns as well as for individual messages
  • Ensure all activity is appropriately tested and relevant approvals gained before going live.
Business Insight

  • Gain and maintain an expert understanding of the travel industry, TUI's business and our drivers of value and wider dynamics in each source market and our competitors. As well as CRM, using customer insight, business insight and competitor insight.
  • Understand TUI's customer segments and behaviours. Use this insight to inform and influence plans and development around KPIs and our marketing programs.
User Support

  • Support colleagues as appropriate sharing of your skills and knowledge of campaign delivery capabilities

ABOUT YOU

  • Fluent in English; ability in other languages especially Italian/Spanish would be beneficial but by no means essential.
  • Comfortable working in a large pan European business, where occasional international travel will be required.
  • Educated to a degree standard.
  • Proven track record of implementing multichannel marketing communications through industryleading technology (ideally Braze but also Salesforce, Adobe, EMarsys, IBM etc.)
  • At least 3 years' experience in a similar roles
  • Good technical knowledge of marketing platforms, and good knowledge of relevant coding languages (HTML, SQL, Liquid script etc.)
  • Experience of working using agile methodologies would be an advantage
  • Strong problem solving capabilities, organisation skills and very logical train of thought. Excellent attention to detail.
  • Excellent communication and organisational skills
  • Flexible approach to working within a fast changing environm

ABOUT OUR OFFER

  • Competitive salary and benefits as standard
  • Career progression opportunities in more than 50 countries worldwide
  • Develop yourself as part of a friendly, richly diverse and virtual international team
  • Exceptional approach to your learning access to free learning platforms & language lessons
TUI Musement is a leading Tours & Activities business.

It combines a scalable digital platform with local service delivery, to offer excursions, activities, tickets and transfers in more than 50 countries worldwide.

There are over 130,000 'things to do' in all major holiday and city destinations, which are distributed through B2B partners, via the Musement and TUI websites and direct to TUI customers.

We also offer services to cruise lines through Intercruises Shoreside & Port Services in ports worldwide.

TUI Musement sold around 10 million excursions, tours and activities delivered by our international colleagues located around the world and is one of the major growth areas of TUI Group.

In 2018, TUI's Tours & Activities division acquired Musement, a leading traveltech start-up.

Following a two-year transition period, both became one fully integrated business - known as TUI Musement - combining the global reach, strong resources and high quality in-destination service delivery of TUI, with the digital capabilities, agile working methodology and start-up mindset of Musement.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.

**#TUIJobs #TUIMusement
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