Lead Marketing Specialist - Birmingham, United Kingdom - Aptean

Aptean

Verified Company

Birmingham, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Overview:

Location:
Birmingham

Job overview
We're growing across the globe and expanding our talented marketing team in the UK. We're looking for a results-focused Lead Marketing Specialist to expand and accelerate our Food & Beverage demand generation strategy.

This role is ideal for a strategic and energetic individual, highly skilled in marketing program development, execution and measurement, who thrives in a fast-paced, global environment.

Key Responsibilities:

Lead, develop and execute UK marketing programs to generate qualified leads and pipeline growth for our leading Food & Beverage solutions.
Create and optimise innovative 1-to-Many Account Based Marketing (ABM) programs leveraging a mix of Paid Media, Social Media, Webinars, Events and other initiatives, with compelling messaging that resonates with the food & beverage industry
Create, develop and implement 1-Few ABM campaigns on specific sub-verticals and with specific purposes (e.g. Pipeline acceleration) in alignment with Sales leadership priorities.
Measure and monitor ABM digital journeys to optimise conversion into opportunities and revenues
Lead SaaS migration marketing campaigns to existing customers with tailored targeting and messaging
Develop customer marketing programs including customer references, cross/up sell initiatives, events, product launches and more
Develop and execute event strategy aligned with ABM programs
Collaborate with Regional and Corporate Marketing teams (Product, Digital, Content/ABM) to create content to attract and engage buyers through the funnel
Track and analyse program effectiveness to determine ROI and positive contribution to pipeline and revenues. Review, measure, refine and optimize quarterly marketing programs to achieve growth targets and align with marketing budgets
Build collaborative relationships with the global marketing, ADR and sales teams and manage external vendor relationships
Stay well-informed on marketing trends and emerging technologies to incorporate into the strategy for optimizing the company's marketing investment

Role skills and experience

57 years experience of ABM programs for a hyper growth SaaS/Tech B2B, ERP/Software organisation, with accountability for achieving lead acquisition goals and building critical pipeline
Experience creating campaigns and nurture programs, with powerful messaging that leads prospects through the funnel to conversion
Collaborative mindset able to synthesize and prioritize inputs from various perspectives to build an impactful plan and yield results
Strong campaign planning and project management skills, able to prioritise and manage multiple projects and stakeholders
Solid analytical skills, problem solver, results oriented
Excellent written and verbal communication skills in English
Selfstarter, energetic, motivated individual
Commitment to teamwork and experience of working within an international matrix management environment
Proficient in leading Marketing technology stacks including marketing automation (Marketo), PowerBI, and SalesForce CRM
Degree or equivalent level qualification in marketing or business

Desirable

Experience of targeting or working in Food & Beverage market

Why join us:

Fantastic opportunity to be a key contributor within a motivated team and global business
Plenty of room for your own to try new ideas and lots of opportunities to learn
Comprehensive onboarding plan in place from the very first day to help you acclimate and understand new responsibilities
Career development opportunities, including Individual Development Plan and Career Pathways program, as well as access to online training courses
Range of benefits including Private Medical Insurance, Pension Scheme, Group Life Insurance, Group Income Protection

**About Aptean