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    • UK Client Relations Specialist - Cramlington, England - HYTORC

    HYTORC
    HYTORC Cramlington, England

    2 months ago

    Description

    HYTORC
    is looking for an ambitious career minded individual to take on the Customer Relationship Specialist role.

    The Inside Sales Representative (ISR) plays a key role in developing, managing, and growing HYTORC UK's customer base through proactive outreach, opportunity generation, and CRM-based activity management.

    The role focuses on sales growth, service opportunity development, and strengthening brand presence through consistent engagement and lead generation initiatives.

    Skills & Experience

    • Strong computer skills - workplace experience with Microsoft Office Suite (Excel is a must)
    • Customer orientated mentality
    • Ability to identify client needs and provide suitable business solutions.
    • Ability to operate different computer applications
    • Exceptional interpersonal, written, and oral communication skills; effective listener
    • Good grammar, voice, and diction / polished phone skills
    • Excellent time management and organizational expertise; ability to multitask and prioritize workload
    • Can work independently in a fast-paced environment
    • Able to present a professional image at all times to customers, prospects and co-workers
    • Enjoys helping others: friendly, passionate, and eager to succeed

    Core Responsibilities
    Sales and Opportunity Development

    • Conduct proactive outbound calls (minimum average of 20 per day) and emails (minimum average of 20 per day) to prospects, leads, and existing customers.
    • Generate new business through Service, Sales, Hire, and Training channels.
    • Collaborate with Territory Managers, Area Managers, and the PEG Team to qualify and advance warm or hot leads.
    • Maintain accurate CRM tracking for all lead progress and communications.

    Service Opportunity Generation

    • Maintain a Monthly Master Equipment Calibration List using Smart View reports from Insphire, merging data from the Aberdeen and Cramlington depots.
    • Create a Monthly Excel Service Campaign List for customer recalibrations and first-time calibrations (since sold) for upload into CRM by the Line Manager.
    • Generate 6–8 new service opportunities per week.
    • Achieve a monthly/quarterly/annual service revenue target as outlined in KPIs/Objectives.
    • Respond promptly to service inquiries and ensure follow-up after customer interactions.
    • Collaborate with the Line Manager and UK Service Manager to coordinate monthly and ad hoc service campaigns.

    Sales, Rental, and Training Opportunity Generation

    • Create at least two new sales, rental, or training opportunities per month (annual goal: 24+).
    • Achieve a minimum annual revenue from these activities as outlined in KPIs/Objectives.
    • Work with the Sales and Technical Teams to establish rental, sales, trade-in, and training campaigns that support opportunity generation.

    Lead Generation and Data Mining

    • Conduct monthly research to identify at least five new potential customers or facilities using online and industry sources.
    • Record all new leads in CRM and provide a monthly summary report to the Line Manager.
    • Create and maintain targeted marketing lists to support outreach and campaign initiatives.

    Customer Relationship and Support

    • Perform courtesy calls to customers following purchases, rentals, or services.
    • Manage inbound leads from Live Chat, Formstack, and RFQ emails, ensuring timely and professional responses.
    • Record inbound inquiries in the Excel tracking template, conducting monthly ERP checks to confirm order receipt and progress.
    • Update the tracking spreadsheet with relevant order numbers and values as required.

    Brand and Social Media Engagement

    • Connect with at least 10 existing or potential customers daily on LinkedIn.
    • Invite 50 people weekly to follow or like the HYTORC UK LinkedIn page.
    • Post or share content at least three times per week (adhering to company policies) and track engagement on a monthly basis.

    Market Research and Competitor Monitoring

    • Monitor competitor activities, promotions, and product offerings.
    • Provide monthly insights and recommendations on market and industry trends to the Line Manager.

    Reporting and Administration

    • Maintain complete and accurate CRM records of all sales and service activities.
    • Update eSpatial Mapping for customers and potential customers.
    • Submit monthly performance reports (calls, emails, leads, and revenue metrics).
    • Support management with ad hoc projects and internal initiatives as required.
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