Media Effectiveness Consultant - Berkshire, United Kingdom - Datatech Analytics

Datatech Analytics

Verified Company

Berkshire, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Description:

Media Effectiveness Consultant (A/B Testing)

Berkshire/Hybrid - 1 to 2 days per month in office
Salary Negotiable to £55,000 DoE plus car allowance £5,500 & bonus
Reference J12672
Please not this employer cannot offer visa sponsorship

Main Responsibilities:

Part of the team responsible for setup and implementation of A/B test studies with your core responsibilities focussing on analysis and delivery.
Supporting projects from sign off through to the delivery of reports and results, working closely with the Lift Analytics consultant, commercial team and offshore modelling team.
Work with commercial consultants and analytics consultants.
Liaise with media agencies and media owners to collect the data for studies
Quality checking study outputs and providing feedback to the modelling team

Skills, Experience and Attitude:

Previous relevant experience and preferably with data analysis or data management background
Good knowledge of Media channels and how advertising works
Digital knowledge
Knowledge of different types of analytical principles such as A/B Testing, Multi-Touch attribution and Marketing Mix. Experience in A/B Testing and digital media
Must have strong analytical skills with an aptitude for accurately managing and interpreting data.
Highly proficient in MS Office (specifically Excel and PPT).
Good presentation skills

Datatech is one of the UK's leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data.