Media Effectiveness Consultant - Berkshire, United Kingdom - Datatech Analytics

Tom O´Connor

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Tom O´Connor

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Description

Description:

Media Effectiveness Consultant (A/B Testing)

Berkshire/Hybrid - 1 to 2 days per month in office
Salary Negotiable to £55,000 DoE plus car allowance £5,500 & bonus
Reference J12672
Please not this employer cannot offer visa sponsorship


Main Responsibilities:

  • Part of the team responsible for setup and implementation of A/B test studies with your core responsibilities focussing on analysis and delivery.
  • Supporting projects from sign off through to the delivery of reports and results, working closely with the Lift Analytics consultant, commercial team and offshore modelling team.
  • Work with commercial consultants and analytics consultants.
  • Liaise with media agencies and media owners to collect the data for studies
  • Quality checking study outputs and providing feedback to the modelling team

Skills, Experience and Attitude:

  • Previous relevant experience and preferably with data analysis or data management background
  • Good knowledge of Media channels and how advertising works
  • Digital knowledge
  • Knowledge of different types of analytical principles such as A/B Testing, Multi-Touch attribution and Marketing Mix. Experience in A/B Testing and digital media
  • Must have strong analytical skills with an aptitude for accurately managing and interpreting data.
  • Highly proficient in MS Office (specifically Excel and PPT).
  • Good presentation skills


Datatech is one of the UK's leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data.


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